Marketing with email does not seem to be as popular as before, but it is still a valuable tool. While e-mail marketing was first on scene after the popularity of the Internet took off, it has not outgrown its uses. There are new ideas, strategies and techniques that keep coming out to help your marketing be effective. Read the ideas included in this article to figure out how you can use email to your advantage.
Use a call to action in your emails. Your recipients should know what they have to do in your emails by you telling them directly. Be sure that any links you have in your emails are easily found and explain how they are to be used. For best effect, use a call to action at the beginning and conclusion of your message.
Make confirmation on the email opt-in portion of your website. People will realize what they are signing up for and be less likely to receive emails they did not want. Many people feel this limits the number of email addresses they receive, but the problems it prevents makes the effort worth the trouble. It will help avoid unhappy customers or worse, spam complaints.
Make sure that the grammar, spelling, and sentence structure of any email you send is 100% correct. It is tempting not to take this basic step towards professionalism because emails can be sent out so quickly. It’s just email, correct? But this is wrong! Your strategy for marketing via email is vital to your campaign and needs to be executed correctly and appear attractive.
A great way to follow up with your readers is to offer some type of freebie in your email. Include a statement as to how they can take advantage of this deal. Toward the end of the message, reiterate the time-sensitive nature of the offer, or mention the limited quantities that you have available.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Don’t fail to include one or bury it so that it is not readily apparent. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Subject Lines
Make subject lines of emails exciting and interesting. The subject line must catch the reader’s attention so that they will be more likely to open it to read it. Emails with dull subject lines, or ones that seem suspicious, will be deleted unread.
Have an eye catching subject line. Try giving your customers a deal that is visible in your subject line, they will be more likely to read your email. This promotion could be any number of things, but the most common such offers are free or discounted products, especially those offered only to list subscribers. Having great text in your subject line will dramatically increase the number of recipients that open and read your message.
An email reminding prospective customers to check out the products and services you offer can be an excellent way to follow up. Encourage them to consider different options. In your conclusion, you can remind them that you guarantee your service or product for a full 30 days or that you will refund their money.
Provide customers with some incentive in your emails to them. Your customers are more likely to deal with you if there is some type of incentive involved. You could give them free shipping if they follow the link in the newsletter and buy more than $50 worth of your products.
The value of email marketing is alive and well, as you have seen. The benefits and rewards of a well-organized marketing with email campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!