There is so many factors to consider when starting a mobile marketing strategy for your business that you might not know where to start. This article’s tips will turn you to hone your mobile marketer.
On your site in particular, you need to learn to say more with less in your mobile content. Long articles and pages that were written to add more keywords in are ineffective. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Don’t just send random messages to your customers out of the blue. Always ensure that what you’re messaging them about is relevant and important.
Your advertisements should include QR codes to assist your technologically savvy customers. Anyone who has a smart phone can use the QR code to access your website. Put them on every printed marketing item, including fliers, catalogs, brochures and anything else.
Remember with the onset of widely available cellphones, that you are in communication with real people, in real time. It’s up to you to behave in a professional manner.
Watch the competition to get ahead in social marketing. You must seek ways to differentiate yourself apart from everyone else.
Your campaign is about getting people to your home base and staying in touch with folks that already use it. Your business model shouldn’t be based solely on mobile platform.
Use dedicated short code. Although it costs a bit more, it is a wonderful way to protect your company name. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
If you are trying to get through to a customer on the phone or by text message, treat them with respect and try to keep your sales pitch short and sweet.
They may pass it along and increase the reach of your reach.
If your company has any social networking sites geared to the business, make sure to put a link on your webpage. If your customers know you have a presence on a social media network, they will check you out but they won’t search.
It is important to have a dedicated short code. You will pay more, but it will assist you in protecting your brand. It also allows you some legal coverage.
A/B testing is a great tool you can use for mobile landing page. You then can use this information to select the one that works best.
Make sure that any mobile apps your company releases deliver a service your customers want. Potential or existing customers are going to pay little attention to the app if it doesn’t provide them with any practical benefits.
If you plan on adding SMS to go along with your mobile marketing, make sure you have an opt-in mechanism and, and be upfront about how many texts they can expect to receive every month. If using SMS, it can be detrimental because of the integrated ties that mobile device release systems use.It can feel intrusive. This is a long way to building trust in your brand loyalty.
Mobile Marketing
For your mobile site’s landing page, try using A/B testing. Testing to make sure that your mobile marketing efforts are working for your customers is just as vital as it always was for testing websites. The better of the two trial pages you create, as deemed by its success, should be your final choice, no matter how emotionally invested you may be in the other. Of the two, go with the page that performs the best.
Location comes into play a huge role in mobile marketing. Mobile marketing has a distinct differential; it knows where you are located. This allows new location-based options that do not exist anywhere else.
Make sure that you add mobile users can see directions to your store on their phone. It has become a standard trend for individuals to use their cell phone to find directions. Check that the maps look nice and clear on different mobile devices and work properly with mobile search is conducted. Include a link to the customer to find your location through Google Maps.
Do all the research you can on your audience. Don’t assume anything about the people you will be marketing to, or their preferences. Do some research before you spend money on this project. Do they use cellphones more than they use computers? What mobile platform is their cell phone? By researching your audience before launching a marketing campaign, you will make the most of your marketing efforts.
Do all the research you can on your target market. Know them and what your target audience responds to before you spend lots of money on mobile marketing plan. Are they more likely to use mobile phone than desktops? What type of operating systems do their phones use? Find out all you can about those you wish to reach, and you will be able to reach them.
As you have seen, mobile marketing techniques, while various, share many fundamentals. Where the techniques vary is in how they are applied and which technologies they use. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
Every element of your campaign, especially the emails, should be designed with mobile devices in mind. This makes it more effective and more likely to be successful. Open your messages on different mobiles to make sure they are accessible to everyone. You could also include phone numbers in your emails with a click feature to complete the call, and be sure any provided links are easily viewed on mobile phones. A lot of mobiles support emails, so remember this when you are sending out yours to your customers.