Many businesses rely on article submission to establish a strong presence on the Internet without spending a lot of money. There are a number of ways to market yourself and increase your online profile through the use of well-written articles. Are you interested in utilizing article syndication? This article offers many tips and techniques on how to use article promotion.
Develop a logo! You don’t have to be a large corporation to have a professional looking and easily recognizable logo. Site visitors will soon start recognizing your distinct logo, and spotting it elsewhere might prompt them to visit your site. Giving your customers a memorable logo can give your name the familiarity and recognition that will improve your business.
If your customer reads a good review it will encourage them to buy from you. Reserve a space on your website for these favorable customer reviews.
Be sure that you keep the length of your paragraphs to an easily digestible length. There have been some evidence that indicates that distraction levels are higher for online readers versus paper readers. Make your paragraphs short, so in turn your articles will be as well.
After using article advertising for awhile, your articles will located throughout the internet. Compile your best work to create an eBook. You can then sell the eBook (or even give it away) to promote your business. If you have a quality eBook, it will be shared by many of your readers and bring more business and traffic to your website.
Article Directories
Article directories are very useful. Choose which article directory is the best fit for a particular article, and submit it to that directory first. For subsequent article directories, rewrite the original article’s content from slightly different angles and submit. The process of submitting multiple unique articles to the directories improves your site ranking from the primary search engines.
You can still derive a lot of extra direct traffic and even potential repeat readers by posting to such a directory. Some of the best No Follow directories are: Buzzle, AtriclAlley, ArticlesFactory and ArticleBase. To make the most money, you should submit to all of them.
Cover controversial topics to create more interest in your business blog. Pick a known brand or person and get some arguments started. This will create publicity, which is never negative when you are trying to become exposed. Don’t be afraid to ruffle some feathers, but be sure that your writing is top-notch and edited well, so that readers will return to your site looking to see what you are up to.
Search Engines
Strike the right balance when putting keywords into an article. Loading an article with keywords will turn readers away and search engines such as Google will dismiss your article as spam. By staying under the recommended number of keywords, your article will be recognized by search engines more often and the readers shall be much happier.
Make sure your articles contain excellent information. Scour Google, eZine Articles and any other good sources for information that your readers can use. The secret to creating unique content is to cast your research net wide; make use of good advice, and don’t neglect offline sources of information.
Setting goals for the amount of time you have to write articles is a good idea. This method provides motivation to write, and it can help you improve your submission rate. Additionally, this ensures that you receive a greater number of page views.
Since it’s effective for many kinds of businesses, article marketing is a flexible tool. If you are a beginner at article advertising, you may find this article to be of great help.