The most important thing about running a business website is making sure that it employs good search engine optimization techniques. Search engine optimization means that your website will rise to the top of search results for terms related to your website in engines like Google. Keep reading to learn more.
Configure your server such that it differentiates capital and lowercase letters in URLs. Having a server that isn’t configured to be case sensitive is a recipe for disaster.
Think like a customer when you are coming up with tags to include. Find out what a person is likely to type into a search engine when looking for a website like yours.
Plan your pages to keep viewers there longer once they visit. This will raise your PageRank faster than if you just increase traffic to your website. Some evidence shows that people spending more time on your site is better. impacts its PageRank. Message boards and forums can encourage visitors to stay on your website for a long time.
A description tag that is efficient will draw users to your website, improving your site’s search engine optimization. These tags should not exceed 30 words. Never exceed 100 kilobytes on this sort of page.
To improve your search engine rankings, use many variations of your keywords, including misspellings, in your meta tags. Search engines will “read” these metatags and help you appear in a wider variety of searches. As an example, if “traveling” is your keyword, include “traveling” in addition to the European spelling of “travelling.”
Anchor Text
When using internal links on your site it is very important to use the anchor text correctly. Just typing “click here” followed by linking to that term, will not help your search rankings. It is vital you use the correct keywords, since anchor text allows crawling spiders to notice you.
You should develop the habit of commenting on relevant topics and blogs to create links back to your site. If you give the blogger a good, solid comment, they will often allow you to leave a link as well. You should make sure you leave links that are on relevant sites and not places where your links don’t apply because you want to add something to a site, not throw people off. If you know what you are doing you can easily comment on blogs and provide your link.
A good way to get your site a better ranking through search engine optimization is to sign up with the BBB or the Chamber of Commerce. Your listing with the Better Business Bureau will link to your site and help local customers find your business. In addition, if you are rated well on the website of the Better Business Bureau, you will get added credibility amongst customers.
META description tags should be unique for each page. Also use variety when you apply tags to each individual page. You want the highest ranking possible for each page.
Find a way to include keywords in your domain name. You want people to be able to find your site easily. Visitors may be drawn through ads, but are also often drawn by using a keyword search for your type of product.
There’s a lot to search engine optimization, but as was stated earlier in the article, it’s absolutely essential to make sure your website gets the business it deserves. Make sure to apply these techniques to your website, as soon as possible, so that you can start getting more customers and more profits.