As long as you are familiar with the pros and cons and dos and don’ts of using mobile devices as a promotional tool, mobile marketing can prove to be an exciting venture that improves your overall marketing strategy. It can have amazing brand-building power, if you know what you are doing. To make sure this happens, try reading the tips that follow.
Qr Codes
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. All of your brochures, cards, and catalogs should have QR codes on them. A person that takes the time to use a QR code is likely interested in your company. Offering these on your printed ads and marketing material makes it easy for them to find out more.
When marketing for mobile phones make sure that the message you send are short and simple. Speed is of the essence; give your customers messages they can absorb fast!
You will have to invest money to optimize your website for your mobile campaign, or to create a new website designed for mobiles. It can be very difficult to make a mobile site that is easy to use and good to look at. If possible, this job should be handed over to qualified, experienced professionals.
You can use your friends in order to beta-test your marketing efforts with emails, website, banner advertising, and other venues. If you are uncomfortable using your friends, you can always pay a few people for their opinion about your mobile marketing campaign.
Just like any other part of business planning, you should create a mission statement for you social media marketing plan to help you stay on track. Always ask if a move makes sense for your business.
Always keep a close eye on the competition, they could be gaining on you. If you are trying to catch them, you might learn something. You need to set yourself apart from everyone else.
Set the times that your MMS text messages are sent to your customers for normal business hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
Before you attempt to start up any new type of campaign with mobile marketing, you should ensure that your first one is successful. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.
There are many new and innovative marketing ideas when it comes to mobile devices, and considering them all can feel a bit confusing. Fortunately, the information that has been provided should serve as useful knowledge that you can use to be successful in mobile marketing.