Many companies will engage in marketing with email campaigns and totally ignore the basic steps to doing it right. Professional email marketing is important if you wish to retain customer satisfaction. This article is filled with suggestions on email etiquette with your email promoting campaign.
Personalize and customize all of the emails you use for marketing. Look beyond just adding the name of your recipient to your message. Take into account whatever information you have about your subscribers. You can create small categories of subscribers based on common interests, and tailor your messages to speak to these small groups of customers.
Ask your subscribers to give you feedback. Without knowing how they feel about your emails, you cannot efficiently target their needs and wants. Find out what people enjoy about your emails or what should be changed. Listening to your customers makes them more likely to be loyal to you.
Subject Lines
Your subject lines should be brief and to the point. Short subject lines with less than 60 characters will grab your reader’s attention and make them more likely to open your email. If you absolutely must have a longer subject line, craft it such that the part you absolutely need recipients to see is in the first 60 characters. That way, it’s less likely to get cut off by email clients.
Before you send out emails, make sure to proofread them. Accuracy is important in all forms of correspondence, including emails and newsletters. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Double-check your links to make sure people can access your website.
In order for your email marketing campaign to be effective, you must take into consideration the layout of your emails. Spam filters will oftentimes block logos, animation, and pictures, so do not use graphics. Be certain that key facts are included in the written material. You can post a full version of your newsletter, including graphics, on your website and put a link to it in your newsletter.
The best time to take advantage of your marketing with email list is during holidays and other special times of year. Plan for these by using a yearly calendar so you are always prepared. Build relevant campaigns with retail holidays like Easter, Thanksgiving and Christmas in mind. If business is slow at certain times of the year, do a bit of extra marketing to boost sales.
If you have put an opt-out link within your email, which you should, it is imperative that you accede to the wishes of the respondent immediately. Failing to honor a customers request for a week before honoring their opt-out can lead to a lack of trust.
As has previously been discussed, the importance of following correct marketing with email procedures cannot be stressed enough. If you treat your customers poorly, you will see a drop in subscribers almost immediately. Take what you have learned here, and you will have satisfied customers.