Marketing with email a good way to get a hold of customers and gain more customers. The number of options available to you with marketing via email can be surprising. Read this article to better understand email marketing, and how to use it for your business.
Email only those you know. Mailing recipients who are unfamiliar with you or your product may come across as spam. People will not recognize your brand and will not trust you at all. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
To get subscribes psyched up about your emails, offer special promotions and discounts that are only available for those on your mailing list. Using email marketing in this way will give customers a return on their time for reading your emails and will most likely gain you referrals as well. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
Make sure your emails contain interesting content. As well as offering sale items, don’t forget to include useful information. Give subscribers unique articles and things that might be unavailable on your site. Also try including special offers on products and services. Also send emails to offer bonuses and best wishes for the holidays. Sending emails only when you want to promote a product is short-sighted.
It is a very good idea to require people that are interested in receiving emails from you to double opt-in. Although it is an extra step for your customer, you can be more confident that your customer is genuinely interested and it also reduces the risk of trouble with your email provider for spamming.
Avoid sending major email promoting messages around holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Keep in mind that there could be exceptions to this. Emails about special promotions like Black Friday are exceptions to this.
Utilize the least amount of graphics in your email as you can without making it look bland. Graphics can take a long time to load which may discourage some users from viewing the e-mail. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.
Company Logo
Make sure your emails contain your company logo and features your brand name prominently. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will foster instant recognition among your readers.
The link to unsubscribe from your list should be clearly visible. Make it easy to find so that people feel comfortable about receiving your emails. Ideally, your users should feel like they have control over the messages that they receive, and they should never feel forced into receiving them.
Use passive and active feedback to make your marketing via email efforts stand out. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is much more subtle and not noticeable to the reader. Utilize software programs or tools to evaluate what links are used most frequently.
Using emails to market to your customers is the simplest way to get your message out. The information you have learned from this article will help you harness the power of this technique.