With proper execution, SEO can work wonders for your online business. This article has some great tips to help you better your site’s visibility by applying techniques that work for you and search engines.
Make sure to have a good description tag to get your site’s search engine ranking up. Avoid making your tag longer than 30 words. The entire page should not be more than one hundred KB.
Make sure you use the right keyword density when optimizing your website. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.
Search Engines
When you use SEO, you should make sure you site is properly coded. When search engines see coding that is not well done, they will pass it up. If you rely heavily on Flash content without text descriptions, your site may simply be ignored by the search engines.
If the bulk of your content is video-based, you’ll need to work around the fact that search engines have a lot of trouble indexing videos. A site map can help avoid the video problem by tracing text to a video. A site map makes it possible for search engine crawlers to index the video content based off the text associated with it.
Dependent upon your budget, you may want to consider optimizing your website for one or two predominant search engines. Optimal keywords always help, but each search engine, such as Google or Yahoo!, , Ask. But many of the major engines have their own particular nuances that are unique to themselves.
Product feeds are an excellent tool for boosting traffic, increasing your online presence, and expanding your customer base. Such feeds provide detailed information about your offerings, such as pictures, descriptions and prices. Send these to search engines, as well as sites that compare prices. Make sure to include a place where loyal customers can sign up to monitor your feed.
Position yourself as a specialist or expert. This tactic will maximize internet marketing efforts. Focus your products and services on a very specific segment of the market, then utilize search engine optimization so that those buyers will be able to find your site on the internet. In doing so, make sure your website is centered on the actual needs of this target audience, not just on your perception of their needs.
Meta Description
A good rule on META description tags that you can do is to be sure that every page is unique. You do not want to make use of same Meta description tag for more than one page because they will cause your ranking to be fall on most search engines.
As mentioned earlier, search engine optimization can be done properly and neatly, or it can be done messily. What you just read can help you gain more customers and prevent search engines from blocking you.