SEO isn’t always an easy path to take. It’s overwhelming to go through the information found on the “net”. But with this post, you’ll learn a lot that can help you with SEO.
When you’re working with SEO on pages you should try to have a lot of articles that are short and about the same thing instead of an article that’s long. Using these will increase your overall ranking. More importantly, your visitors will give up after a page or so.
You should have just enough keywords to succeed at SEO. Your keyword density should be kept under 20 percent, which will prevent your site from being targeted as spam.
Anchor Text
Make sure you select relevant keywords to use in your anchor text when posting an internal link. Just typing “click here” followed by linking to that term, will not help your search rankings. Selecting the optimum keywords to use in anchor text will really get you noticed by the crawling spiders.
Use header tags on your website. When your headers are too large, their size can be changed by using CSS. Search engines use the headers to rank websites. Use both H1 and 2 tags to emphasize the things most important about your site so that something worthwhile turns up on search engines.
Position yourself as a specialist or expert. This tactic will maximize internet marketing efforts. Design your website around a certain niche, and use SEO techniques to drive those potential customers to your site so they can buy your products and services. Always remember to give the customers what they want, not what you think they want.
Site Map
Placing a site map on your webpage will not only boost the traffic your site gets on a daily basis, but also its overall ranking. A site map can link your web pages together. Visitors will find the links on your site so it will drive traffic to your other pages.
If you include some audio or video content for your site’s visitors, you will need to have transcripts included as well. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.
Blogging on your own website will increase traffic because it will be more visible to search engines. When you rank higher on search engine results, more people will visit your website.
You may think it’s common sense, but you need to register your website with the big search search engines. Many people think this is automatically done. Check back from time to time to make sure that your site is still there and being found. Even if your site isn’t on the first page, be sure it is there.
Of course, it is important to keep increasing your knowledge about search engines. There is quite a bit of information out there, but these tips were put together to help you out. You now have a good background in search engine optimization and can start implementing these strategies on a regular basis.