Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Don’t just send messages to your customers out of the blue. If you contact your customers, make sure you are contacting them with a purpose. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. Customers are looking to get information, not some funny texts they expect to get from a friend.
Don’t forget to use QR codes on your printed advertisements to appeal to smartphone users. This will make it simple for people that have smartphones to access your site and any special offers you may have. You could include QR codes on your business cards, flyers or magazine ads. If you include a QR code, anyone who is interested will instantly be able to access your website and learn about your products or services.
Mission Statement
Draft a mission statement that will keep you on track as you roll out your mobile marketing campaign. Sticking to your mission statement keeps your business focused and efficient.
Sometimes, changes in the marketplace can affect your customer base. If you wish to stay competitive then be up to date with new technology and releases on a daily or weekly basis.
Avoid texting your customers during odd hours, such as early mornings or late nights. Even though a person may like what you have to offer, nobody wants to hear about it at ridiculous hours.
If you want to see your profits go up, try some mobile marketing. More and more people get a smartphone every day and are doing more on those phones. Both are great options to market your business. You must be willing to present your products and services to customers in their preferred environment.
Wait for results of one campaign before beginning a new one. Take into account the longevity of the campaign in addition to the sales numbers. The use of this formula will help you create a successful campaign with long-term effectiveness.
Use dedicated short code. This will cost you more but serve you better in protecting your brand. This will also improve your legal coverage if needed.
Allow message recipients to leave feedback about your mobile marketing communications. This offers an excellent opportunity to connect more effectively and interact with your customers. You may have people not being as receptive as you would like, but keep in mind that any information from a consumer should be treated as valuable input.
Mobile Marketing
It is very easy for your mobile marketing approach to backfire and annoy people. Use a methodical approach in using the tips learned from this article, especially if mobile marketing is new to you. Your efforts will likely reward you with increased sales and business growth.