Examine your knowledge of mobile marketing. Have you made a marketing plan? If you have one, do you desire to improve your plan? Do your current techniques have you swimming upstream? Are you certain your plan is being applied properly? If you’re admittedly new to mobile marketing, then read on for some valuable tips.
Combine your mobile marketing campaign with all other campaigns you have active on the internet. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. If people know there is something they can do, other than simply reading, they’ll be more likely to purchase from you.
Your mobile marketing campaign should be compatible for use with a multitude of hand-held devices. This includes cell phones, iPads and other wireless gadgets. You need to write a script that can be used across all devices to get the most out of your campaign.
When building your mobile marketing campaigns, test them out to be sure they work with all the major mobile platforms. It has to work on the most popular platforms, or you could lose customers due to technical problems.
Utilize an A/B testing process on the homepage of your mobile site. Test every aspect of each page. Figure out which page has the highest success rate among the various browsers and go with that option. For the test, create two separate versions of your mobile landing page–one is A, and one is B–and determine which is more effective for converting customers. Whichever one wins should be your permanent choice.
Mobile Marketing
In contrast to your main site, a mobile marketing site should focus primarily on retaining existing customers as opposed to attracting new ones. Customers who are already doing business with you are much more likely to opt in to receiving texts and consult your mobile website. Many times, unexpected mobile marketing messages come across as spam to the recipients.
Make sure your first campaign is successful before you start a new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Base the creation of your new campaign on the success formula of your old one.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.