The World Wide Web is similar to a confusing maze. There are a number of ways to achieve a higher ranking, and it can be hard to tell the difference between them. Still, it is possible to “beat” the maze and come out on top. This article is here to help you do just that.
Implementing short but informative articles is more useful than having an overly long and complicated article that covers many topics. Long pages don’t carry as much weight with the search engines as short ones do. Plus, a long article means that the specific info that the visitor was looking for will likely be buried somewhere in the long article and the visitor will quickly abandon it for another site.
Web Crawlers
If you want a high ranking, help the web crawlers succeed in their mission. Search engines are constantly crawling your site, going through all of your content looking for related terms that tell them what your site is about, and you can make it easier for them to do so. Create a detailed sitemap for your website. This will allow the web crawlers to index your site with ease.
When selecting a domain name, choose one that is easily remembered and has a name that has something to do with what you are selling. This is very true for clients who found you through YouTube.
Don’t use dynamic queries if you can avoid it. A URL like www.mysite.com?sid=100&mode=q may not even be indexed. Such language baffles any search engine, and therefore you should endeavor to develop true names for each URL that include an applicable keyword that makes sense in context.
Site Map
A site map for your business site is an important part to any SEO strategy. Spiders will have an easier time crawling your site if there is a site map. The larger the site, the more maps it needs. You should generally limit the number of links on any given site map to 100.
Your keyword phrases should appear in your titles too. The title will be the first impression visitors get of your website, so make it relevant and interesting. Correct use of keywords will help drive visitors to your site by allowing search engine spiders to properly rank your page in the listings.
Hone in on one component of your business on each page. You don’t want to promote everything you sell in one single post or article. Customers will become confused and may not come back. You will see more success when each page has a separate focus.
So make some time to develop your plan and set it into action. Have patience and apply the tips that you have learned today.