Do you understand the power of marketing online? How much of that knowledge pertains to Facebook? Have you generally stuck with traditional marketing offline mainly?
Having a contest is a good way to make more people pay attention to your Facebook page, so be sure you use this to your advantage. When a person likes your page, they can enter a drawing to win a great prize. If you do offer a cash or gift prize, though, make sure it is actually awarded. Be honest in business, of course.
You can easily engage followers on your customers when you take the time to reply to their comments and concerns. This means checking you should always check your wall for new comments and use the @ symbol before mentioning your brand’s name. It is especially important to reply if the comment needs customer service support or posts a complaint.
You should encourage your customers to join by providing freebies to certain subscribers. Post the winners are to your page and watch as your number of followers grows with each giveaway.
You may wish to create a Facebook group rather than a Facebook page. A group allows everyone to interact and feel like they know one another. Do not hesitate to use a page and a group so your subscribers can receive your updates through your page and share their own content on your group.
Link all of your published content to your Facebook page.If you have a blog on your site, include a summary and post links via Facebook. You can even link a Twitter account to your Facebook page and make sure tweets show up there as well.
You can do so by giving your page an attractive and the addition of graphics. Facebook users tend to be drawn to these pages compared to plain ones.
Make sure you answer posts and comments on your wall. If somebody tries to engage with your company, you owe it to them to respond. Think of Facebook posts in the same way that you think of phone calls: you respond to them and answer questions about your business.
Use the custom tabs to maximize your page stand out. The tabs will let you organize your page information to make it easier for customers to navigate. For instance, if you have a contest going, you can create a tab just for that.
Give your followers something to sign up to your Facebook page.This will allow them to register for a longer period of time.
Include places in the body of your Facebook page. Giving your visitors some sort of prize for signing up or registering for a service is a great way to connect with them. Contests are a sure-fire way to get people excited and interested in your page.
A good way to boost conversion of visitors to followers is by hiding content from non-fans. If part of your Facebook is hidden so that just your followers can see it, you can motivate more visitors to convert to followers.
Avoid posting non-related updates that aren’t related to you or your content value. Only post content that your target audience. Personal projects and updates should be kept for a separate personal Facebook page.
Use real resources when marketing on Facebook. Marketing on Facebook takes real effort, but it can be a big deal. If you expect it to be successful, it cannot just be a side project on someone’s already full plate. Invest the necessary time and resources to see real results.
Be sure that people are able to “share” the content on your Facebook page allows sharing of content. Facebook is all about sharing and interacting with their friends. When you put out important information, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Look for opportunities to become a leader in your field. Facebook can do a lot for building your leadership in specific niches. Try finding opportunities to answer questions or make insightful comments to your niche area. This can help your brand to a lot of new people where you could possibly get more potential fans.
Always understand what your Facebook page is for. You don’t have a Facebook page just to have one. Is your page informing your customers on your latest deals, sales and promotions? Or do you want them to be communicating to you? Utilizing Facebook to increase sales is something different than simply using it to keep fans interested.
This article will help traditional marketers update their marketing strategies, thus staying on the top of the marketing game. This will only be true if you use the tips you just went over, however. Begin to plan a campaign now, and put these tips to good use.