If you are an email recipient, there’s a good chance that you have received marketing based emails from some company or another. E-mail marketing campaigns allow businesses the opportunity to get their word out to both existing and prospective clientele through the email medium. If you are interested in starting your own email marketing campaign, continue to read this article to find some very helpful tips.
Do not send marketing emails to those who have not requested them. If you are emailing people who don’t wish to be on your mailing list, they will most likely delete your emails. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
Have goals with your audience. After you have a couple of people reading your emails, consider finding ways to get them to ask their friends to sign up. Always make sure there is “subscribe” link in the emails you send so that those who receive forwarded copies can easily sign themselves up if they are interested. This way your base will grow organically.
Only make one clear message for each email you send. You do not want your customers to become bored or overwhelmed by the amount of content in your marketing email. Pick a message and keep your point and focus clear. People will appreciate having access to clear information and not having to read through a long email.
Subject Lines
Use A/B testing of your subject lines to test effectiveness. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Resist the urge to send your customers more than a single marketing email each week. Your customers may be very busy and have to go through a lot of messages throughout the day. If you send too many messages, your customers may begin deleting them unread.
Review some real-life spam for pointers on what you should never do. Create a free email address and post it publicly online; the spam should appear quickly. Learn from what those emails do wrong, and adjust your own email campaigns accordingly. Your subscribers will treat you with more respect and pay more attention to you the further apart you stand from typical spammers.
Active Feedback
Utilize both passive and active feedback in your email campaigns. Active feedback is rather obvious: ask for opinions and suggestions from your readers. Passive feedback is very subtle and may not even be obvious to your customers. Utilize software programs or tools to evaluate what links are used most frequently.
Marketing with email is so common that almost everyone is familiar with it. Basically, it gives companies a way to promote their business through simple email communications. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice given to you in this article.