If you think that email promoting is so 1998, think again. E-mail marketing is almost as old as email itself, but it is still a vital method. There are always new ideas coming up to help make email marketing effective. Read on for tips on how you can use email marketing to grow your business.
Try to make your email as personal as possible. When you are seen as a person, as opposed to a generic email, your customers will respond with their business. For instance, if you are aware of the reason a customer signed up to receive your emails in the first place, mention that in your communications with them.
Focus on one idea with every email message. Don’t overwhelm your reader with a ton of text! Focus on one topic per email and go straight to the point. Your customers will be pleased that they are not being bombarded with superfluous data.
Continue learning about marketing via email techniques through all the resources available to you. There are lots of great online books or even ones in libraries. Also, attend as many classes and workshops as you can find locally.
Don’t contact people via email without permission. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Your ISP may take action against you as well because sending out lot of emails can be seen as spamming, which may be against their policies.
Don’t spam your customer base; get permission to send emails. If you start spamming people with emails, you are going to cause customers as well as prospective customers to disregard your business altogether. Some customers may even be annoyed to the point of deciding not to deal with your company anymore.
Always focus on the fact that the reason for marketing with email is to get more people to buy your products. Thus, each and every message ought to increase the likelihood of a sale. Share new product information, coupons, discounts and new promotions with your readers.
Branding your business is essential, and it should be incorporated in your email marketing endeavors, as well. The template you create must include your branding, including logo and color scheme, to match your other marketing materials. This will enable your customers to quickly recognize the source of the email.
Make sure you get permission from all customers whom you send correspondence to via email. If you do not, you will risk losing trust of the customers and who they interact with, creating a bad name for your business. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Active Feedback
Passive and active feedback from your customers is an essential tool for enhancing your marketing via email projects. Ask what they like about your emails, what they don’t and what they’d like to see added, all called active feedback. However, passive feedback is much more subtle and can even be invisible to your readers. There are dozens of resources available to see which of your links are getting clicks.
Try mixing up your format to be more personal. Try a plain text email if you typically send them in HTML format. When written with care, these can charm customers because the design is straightforward and personal and can appeal to their emotions.
As you can tell, the good old marketing email is still an effective tool for your business. Taking the above into consideration, marketing via email can work for you, too. There’s no limit to the success you can achieve by implementing it.