If you think that marketing with email is no longer an effective tool, you are mistaken! E-mail marketing is almost as old as email itself, but it is still a vital method. The infusion of new strategies ensures that email marketing campaigns remain on the cutting edge of technology. Read on to find some helpful hints to get your campaign off the ground.
The first commandment of marketing via email is to never send unsolicited messages. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Do your best to create emails that are personal. Like any other kind of marketing, treating your customers as individuals can make them more likely to respond positively to your message. For example, if you know why they signed up to get emails from you, include that reason in your email.
Be certain to only send your messages to those you actually know. If you mail those that are not familiar with you, your emails will be taken as spam. If you show up as a stranger in their inboxes, they will have no idea if they want to hear what you have to say. This may cause them to simply delete your email, which is just a waste of your time.
Ensure that your audience is targeted correctly. When you have some readers, try getting them to get their friends to sign up. Include subscription links in your emails so that your readers can pass them off to friends. Your subscription list will automatically grow as more people who are interested in your business sign up.
Create emails that contain great content. Give people useful information and don’t just spend your time only trying to sell them things. Send subscribers information they can’t find on your site. Also include exclusive offers on your services or products. Send greetings for holidays or a personalized message for birthdays for instance.
Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This means all your subscribers will join your mailing list willingly and know what they are signing up for. You will be less likely to get in trouble for sending out spam.
Use your emails to give your customers incentives. Give them a persuasive reason to conduct business with you. For instance, if they click on your link and they purchase something from your site, you could offer them free shipping on orders over $50.
Never send out an email that relies on images to convey critical information. Most modern email clients, especially those that are web-based, do not automatically display images in emails. This may make your messages look unreadable and unattractive if you are too reliant upon images. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Utilize email previewers in order to take advantage of your preheader material. Email marketers call the first few words of the email’s body a “preheader.” Many email clients show this text underneath the subject of the email, allowing the reader to get an idea of what the content is.
Clearly, the marketing email is still quite effective. The benefits and rewards of a well-organized email promoting campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!