Facebook offers numerous opportunities with new and existing customers. Social media sites continue to grow in popularity as people love communicating with others. Use this to your advantage so that you can utilize Facebook to showcase your public many things.
Consider holding online contests as a means of your Facebook marketing plan. Provide people with prizes and discounts for liking your page. Show proof that you have awarded the prize after the contest ends.
You can do this through your page an attractive and the addition of graphics. Facebook users tend to be drawn to these pages over plain pages.
Facebook Offers allows you to easily and rapidly promote contests or free giveaways that are offered on the website. You only need to post the specific offer and then change it to Promoted Post on your page. You can promote it outside your fan base if its a great offer.
Be sure that anything that you post online has a link to your Facebook page on it. Even your blog should link to your Facebook page. Your Tweets are posted to your Facebook by simply linking the two.
Use custom tabs to make your page more efficient. The tabs let you present your information in an organized manner. For example, if you have a store, you can create a contest tab with information about them.
Don’t neglect the audience you already subscribed to your page. You have to respect your audience feels appreciated. This will boost engagement and build your customers who can then spread the word to others.
You will be able to put your fans email addresses on a list that will reach them using the ‘custom audiences’ feature. This can increase your conversion rate while lowering your campaign costs as more of your audience morphs from being leads to becoming customers.
Know when to post about your business outside of a personal Facebook page. You can receive a ton of attention when you post on other people’s Facebook pages. Make sure it’s the attention you want. Only post to another person’s profile page when it is valuable content. Do not spam posts.
Be careful with your updates. Your followers will lose interest quickly if the content that they can use. Utilize Facebook Insights in order to determine what updates have the best success so you will be able to give your audience similar content.
Your goal for Facebook marketing is to increase the sale of your products. It is important to set some sort of periodic goal based on your Facebook marketing efforts. Getting a lot of Facebook likes is great, but you need that to turn that into cash somehow. If you aren’t seeing appropriate sales, adjust your marketing strategies.
Make sure your posts you list have value.
Give your audience a spot on where they can sign up on the Facebook page. This will keep the interest of your audience for contests easily.
Become an authority in your field. You can gain much knowledge about leadership within your niche on Facebook. Try finding opportunities to answer some questions and posting relevant comments to your field. You will find new followers and showcase your brand to hundreds of potential customers.
Don’t assume Facebook is the best choice for marketing on social media purposes. This network is extremely popular, but certain age categories and other demographics like others better. Research your target audience is using the site as much as you think they use.
Avoid posting non-related updates that don’t enhance your brand and customers. Only post content that will interest your target audience. Personal news and updates should be kept for a separate personal Facebook page.
Always nurture the relationships on Facebook that you have with those you have a chance to interact with. Just like in real life, a solid relationship on Facebook is long-term and will evolve over time. Fresh and simple content is king. Remember to reward loyal customers with deals and promotions.
Be sure people are able to “share” content via your Facebook presence. Facebook lives on sharing and sharing with others. When you make an effort to give your audience valuable content, your fans will spread the word and it will all be worthwhile.
Look for ways to establish yourself as a leader in leadership. Facebook is great for demonstrating your ability to be a niche. Try to find ways to answer questions and posting relevant comments in your field. This will expose your brand get introduced to lots of new people where you could possibly get more potential fans.
Join in on conversations on your page. Get your followers talking to one another. If necessary, try starting a conversation, or you could ask a question in order to get the chat rolling. Whenever your customers start talking, join the conversation. If you are having a good converstaion, you will see that your business will go up.
Social Media
Are you prepared to make the most of social media as a means to boost sales? Most people enjoy social media sites, so use Facebook as part of your marketing campaign. If you apply what you learned in the preceding paragraphs, your outreach efforts will definitely increase your customer base.
You can build an enviable friends list while doing sales promotions on Facebook. Try handing out loyalty coupons to long time followers, and offer giveaways to both new and old followers alike. Long term subscribers may feel left out if they see promotions only offered to new people, and this can become a disincentive to them.