No matter how much you think you know about article advertising, there’s always something that you are overlooking. Neglecting minor details can negatively affect your efforts. To avoid these mistakes, read on for helpful hints.
Set aside the AP style guide for the most part and focus on crafting interesting articles that are a little less formal. Instead, create SEO friendly references in your articles and descriptions. The content should read well, but don’t be so rigid.
When sending emails, make sure they are content rich. Spam is so hated that there are actually laws against it, so make sure your audience views your emails as another way to get to your site and get the content they need, not an annoyance. If you fail to do this, you will lose subscribers and, therefore, lose potential customers.
Article Indexes
Do not flood article indexes with multiple copies of a single article. There are many article indexes you should use in your article advertising efforts. Posting the same article to hundreds of directories just makes you look like a spammer. Search engines are also aware of this technique and will penalize your ranking for it.
Try outsourcing. With outsourcing, you hire a writer to write your articles. This won’t be free, but it will save you time and could build your website’s traffic if you post regularly.
Your writing projects will prove more successful if you center your attention on one keyword in each article. Place the keyword in as many strategic areas as possible, including the title, the header, the subtitles and the URL. Finally, ensure that the keyword is woven logically into the main text of the article itself. Search engines will show your site on the first few pages of results if you use keywords often.
Steer clear of producing content that you do not find interesting. While you may think you have your writing voice trained, it’s hard to hide what you’re really thinking completely. Boredom will show up, and your readers will sense it. Articles that aren’t interesting to write are probably not going to help you in your marketing efforts when compared to something that does interest you.
Did you learn anything from the above article? You probably did! It is impossible to know everything about article promotion, but the key is to not fall into the trap of thinking you do. Implement the tips in the above article to grow your business. Give your business enough time to grow once you have build the foundation.