It is very likely that your relatives are on Facebook. But do your current and potential future customers there?
If you want learn more about what your fans want, interact with them regularly. Pay attention when folks make postings on your page. Lots of successful companies have implemented useful marketing strategies from their consumers. Don’t forget that your fan base is what has helped you get to where you are now.
A simple way to interact with your Facebook fans is to respond to their comments on your wall. This means you wall for questions or comments regularly. It is especially important to reply if the comment needs help or a complaint.
You can do so by making your page an attractive and eye-catching design. People on Facebook often like these types of pages instead of plain ones.
Consider Facebook a type of content-sharing venue. Facebook is not just good for informal chatter, but it offers a platform for serious content as well. Treat it that way. Create great content and share interesting information. You will see that Facebook brings you a great deal of traffic!
Custom tabs need to be used when creating a big boost to the effectiveness of the results from your Facebook marketing. The tabs let you present your page information to make it easier for customers to navigate. For example, you can have a contest tab if you’re running a contest.
Custom audiences allows you upload your current customer’s email addresses so you can target them with ads. This is a good way to improve your conversion rates and reduce what you spend to develop your campaign costs as many people advertise to change their leads into full sales on the site.
Be selective when it comes to posting updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Every piece of content you post should either be helpful, educational, or entertaining. Use Facebook Insights to find out which updates are the most successful so you can provide your audience with more similar content.
One easy way to get people to pay attention to your brand is to give something away. Offer a freebie to anyone who likes your newsletter or subscribes to your social media pages.
Offer something exclusive if someone “Likes” your Facebook page. Likes can make your Facebook page popular. Think about something that’s exclusive and free to those that like your page. You can run a contest if they like your page. People are more likely to respond to your requests if you give them an appealing item they would like.
Companies that only have rare contact with customers may not need Facebook pages. Those customers are random, so they do not have any reason to read your daily posts. Use Facebook advertisements as an alternative in such cases.
Be sure your posts offer some value.
Avoid posting updates that are irrelevant to your content value. Only talk about stuff that will interest your subscribers are interested in hearing about. Personal projects and interests should be shared using your personal Facebook page.
Develop discussions on your page to increase exposure. Subscribers love to feel a connection to the brands that they follow. Get customers involved in decisions with your company or brand. For example, if you blog, try asking them what kinds of posts they would like to read.
Ask your fans for their opinions on company decisions. People like to feel important and valued. For example, if you blog, consider asking them what posts they’d like to read.
Be sure your business some personality. If you make a bunch of posts that aren’t interesting them people will thing your product is too. Be certain all your advertising stays professional, but show some personality as well.
Run competitions and/or contests for getting the most likes on your page. Offer to run a discount or a drawing for a free item when your goal number of likes is reached. The winner can share their happiness at winning, and you will have pulled in some potential customers as well.
Seek out leadership opportunities to show your expertise. Facebook is great for building your leadership in a niche. Try finding opportunities to answer some questions and posting relevant comments in your field. This can help your brand to a lot of new people where you could possibly get more potential fans.
Encourage your followers to interact with you and other fans. Deleting a post or keeping people on topic might offend certain people. The only time you should intervene is if things start to say offensive things.
Engage in conversations taking place on your business’s Facebook page. Strike up a chat with your followers. You may start conversations yourself or use a question to spark chatter. Once your audience is communicating, don’t be a bystander. Get more involved too. They’ll feel more connected to your business and more likely to order from you when they view you as a person they can talk to rather than a nameless and faceless entity.
Run a contest every now and then with the goal of getting more “likes” on your page. You can offer discounts or something free to a nice prize once your goal of likes is met. This will net you more subscribers than you have now and also allows for a future opportunity for the winner to review your fan base.
Use your own experiences on Facebook to help you determine what your customers want. Pair this knowledge with the advice from this article to create a great campaign. The more work you put into it, the more profits you’ll earn.
Hold contests to get your followers excited and talking about your brand. For instance, you could have users posts videos of themselves using one of your products. After the close of the contest, post the name of the winner.