Based upon the keywords you use, search engine optimization offers businesses the opportunity to gain recognition. If the keywords a business uses match those that potential customers use when searching online, those customers are more likely to see that business in their search results. Read on to find out the secrets of how search engines rank websites for their search results.
One of the most important elements of the optimized site is appropriate keyword density. If you want search engines to consider your content high-quality, make sure that no more than 20 percent of a page’s content is taken up by keywords.
If you are aiming to be ranked higher, you have to help out the web spiders. Web spiders are designed to crawl your site for keywords, but without the ability to easily navigate your site, they cannot rank your site properly. If you make a site map, you can tell the spider what is important on your website.
Buy an easy to remember domain name. If people will only hear your site name out loud, as in a Youtube video, this is doubly important.
Increasing your PageRank depends upon increasing the amount of site traffic you have, as well as keeping visitors on your site for an extended period of time. Research suggests that the length of time an individual stays on a website influences that site’s PageRank. There is more and more evidence suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Message boards and forums can encourage visitors to stay on your website for a long time.
Provide Useful
Have a website, particularly one that is perceived as positive and useful by most people, post a link to yours; for instance, a site from a non-profit organization can back-link to you. When you are linked by a reputable source, this is seen as higher quality content for the search engines. Provide useful content that will encourage quality websites to feature links to your site. Provide useful and worthy content to the organizations.
Boost the rankings of the search engine with article exchange instead of link exchange. This basically means that you will use an article created by a different website owner, and post it on your website. You will then need to credit the author with the help of a link to their site, and they will do the same for you on their site. This type of SEO has more success than traditional link exchanges do.
Popular Keywords
As previously mentioned, popular keywords that are utilized by search engines form the basis of the formula used in search engine optimization. Search engines will automatically direct people to the sites that use popular keywords. Use this article to help select appropriate keywords.