Think again if you are one of those that feel marketing with email days are behind you. Other marketing methods have appeared and taken over email marketing. New strategies and techniques are constantly being made to make marketing emails effective and fresh. Read on for tips on how e-mail marketing can work for you.
In order to make customers excited about your emails, try giving special discounts or promotions through newsletters. The readers are not only more likely to eagerly read the messages themselves, but they’re also more likely to pass the info on to friends. You can grow your email list by offering a referral program.
Email Programs
Marketing emails should contain very few graphics. Since some email programs block graphics, any email which contains a lot of graphics will not display correctly to recipients that have these types of email programs. Additionally, several email programs tend to send graphic-laden emails to a recipient’s junk folder.
Graphics can be used in marketing via email, but only sparingly. Not everyone uses the same email client. These pictures may not even show up in many cases. This can make your messages ugly or even unreadable if they are too reliant on images. Always put your most important information into clear text, and make sure that any images you do use have descriptive alt tags.
Cause email previewers to work in your favor by using preheader material. A preheader is basically just the first line of text from the email body highlighted at the top. Certain email clients including Gmail display the text immediately after the subject, and is a good way of getting the readers’ attention.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! You don’t want to waste precious time hunting down addresses and resending e-mails after getting dozens of bounced back messages from invalid addresses. You have better things to do!
Ask for at least a customer’s first name at the time that they opt-in to your list. This way, you could customize your recipient’s email by addressing them individually, making the email more personal. If your messages address readers by name, they are going to feel more individual than anonymous, which makes your messages stand above the fray of bulk email.
Don’t add email addresses to your list unless the owners of those addresses have explicitly signed up to receive your messages. Increasing your email list with people who haven’t directly subscribed through your website can be bad for both the client as well as your business. Some email providers view these actions as spam and may terminate your service.
Make your emails as personal as possible. You can insert the recipient’s name, and much more, in a standard message. Make use of every bit of information you have collected on the people you send emails to. Create smaller mini-groups of people that have common interests, and then customize messages for each small group.
By now, it is hopefully clear to you that marketing through email can still be a very effective technique. Follow this advice while staying alert for new ways to use email to market your products. You can periodically adjust your strategy to keep it fresh every time.