Sunday is probably the best time to post coupons. These are just a few myths found online, so how will you know what to believe about Facebook marketing?
Contests are a good way to market and get new followers on Facebook. Encourage people to “like” your Facebook page, and offer discounts or prizes in exchange. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.
A simple way to interact with your Facebook fans is to respond to their comments on your wall. You should monitor your wall and watch for @ messages. It is especially important to reply if the comment needs help or a complaint.
Make sure any content you publish online is at least linked to from your Facebook. If you have a blog on your site, post a link and summary of each blog post to your Facebook page. You can even link a Twitter account to your Facebook page and make sure tweets appear on it too.
Host a giveaway to get some extra attention for your presence on Facebook. Encourage people to subscribe by giving something away to some of them. Make sure your winners are clearly announced on your page, and each time you want to increase your following, repeat the process.
Facebook Ads
Try using Facebook ads for your business. Regular posts only go so far when it comes to promotions of services. To really maximize your marketing efforts, Facebook ads may be ideal. They are affordable and can add another dimension to your Facebook marketing.
Consider Facebook a type of content-sharing venue. Facebook is not only about socializing; it’s a major source of content. It should be thought of in this way. You can even use Facebook to promote your articles or blog posts. Facebook can drive a ton of traffic to your sites.
Avoid allowing spam to take over your Facebook page overwhelmed with spam. There are some filters that can be put into place if you can’t monitor your page. Any administrator of your page can enter keywords using this tool that will automatically filter it out.
Try making a group rather than a page. A Facebook group creates a community of users all interested in a common topic.You could even set up both a group and a page to give updates and if it makes sense for your business.
Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Those customers are random, so they do not have any reason to read your daily posts. Use targeted ads on Facebook instead.
Custom tabs need to be used when creating a big boost to the effectiveness of the results from your Facebook marketing page. The tabs let you present your page information to make it easier for customers to navigate. For example, when you have a contest going on, you can create a contest tab with information about them.
One great way to get people to engage with your brand is to give something away. Offer a freebie to anyone who opt in to your newsletter or like your emails.
Make it where your fans can share on your page. The more interesting or valuable the information you provide is, the more likely that your followers are going to want to share it with their friends. Sharing and interacting with others is the center of Facebook. When you spend the time necessary to provide useful content, your fans will spread the word and it will all be worthwhile.
Choose updates very carefully. Subscribers will get bored if your updates include content they do not find valuable. Utilize Facebook Insights to learn which updates have the best success so you will be able to give your audience similar content.
Offer something exclusive if someone “Likes” your Facebook page. You can gain a large amount of attention through Facebook likes. Think about something exclusive and free to those that like your page. It could be something that you can give to everyone or even a sweepstakes. People are more likely to respond to your requests if the offer is for an appealing item they would like.
It is important to understand the reason for your Facebook page. Don’t create a Facebook page just because it is the hip thing to do. Are you using it to communicate to customers? Do you want clients to talk to you? You need to focus on what your goal is, be it encouraging loyalty or bringing in new customers.
Be extra sure that people are able to “share” content via your Facebook presence. Facebook depends on sharing and sharing with others. When you put out important information, they will return the favor via informing their own networks of your content and possibly getting you more prospective customers.
Make a personality for your posts. If you make a bunch of posts that aren’t interesting them people will thing your brand. Show off a bit, but try to make sure you are always professional.
Join in on conversations on your page. Urge all followers to engage in discussions. You could even consider asking a question to help get the conversation humming. When your fans start chatting, join them. Talking with your fans allows them to see your company as personable and feel they have an actual relationship with you. This often converts them into true customers.
Now that you know more about marketing on Facebook, you can get started with your own campaign. Use these tips to help you develop your own ideas. They can get you started on a successful marketing campaign.