A lot of people automatically think of spam when they hear of marketing with email and are not open minded to it. It is your responsibility to make campaigns that are easy and fun to use for your customer. Read on to find out some great ways to use e-mail marketing.
Make sure that everything you mail out has been proofread. It’s important to make sure that your email communication is grammatically and stylistically correct. Before sending the message to people, be sure that it is laid out correctly so it has its intended effect on the readers. If you have put any links in your emails, make sure they are able to be clicked.
Use a couple of different subject lines to test which one has a better response. Choose an email and split the mailing list in half, sending each half an email with a different subject line. This will allow you to check out which subject line is the most effective, as well as which subject line gets ignored the most.
Do not send emails to random addresses or people who have not authorized you to do so. People typically think of emails that aren’t desired by them as spam. As a result, they’ll likely ignore or delete these messages without even viewing them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
You should ask your customers to opt-in and then confirm they wish to receive your newsletter. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
Avoid sending out important marketing messages too close to major holidays. Many people will never even see your email because they will not be near their offices or their computers. There are some exceptions. These may include emails concerning Black Friday deals or other campaigns based on occasions.
It is vital that you develop brand recognition, even in the emails you send. Design an email template that incorporates elements from your site. By using the same fonts and colors, and including your logo in all of your marketing materials, you will create a visibly unified message. This will allow your emails to be recognized instantly.
Unsubscribe Link
A great way to help customers is to provide an unsubscribe link. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. The goal is to give your customers the freedom to choose what they receive, not to force them into something they may not want.
As time passes, smartphones will become the medium that your subscribers use to read your emails. Such devices have just a fraction of the resolution of a standard computer monitor, so your messages will look quite different. Figure out what your restrictions are and then work within them.
Make sure that every email address is correct. It would be a waste of time looking for email addresses and having to resend emails after they didn’t go through. This is extremely unproductive.
Always know what your customers want and what audience you have; use this information and make it a successful campaign. What are they interested in seeing? Also, what content will hold their interest? How can you develop these ideas into things that are also financially beneficial to you? Use these answers to chart a course for yourself.