There is a lot of advice out there about how to most effectively use Facebook marketing. Trends may temp to, but you don’t really need them to create a great marketing campaign. This article highlights all you see what you need to take to get there.
Regular interaction is key. If a person takes time to post on your page, make a note of what they said. Successful businesses often get their best ideas from potential customers. Don’t forget that your fan base is what has helped you get to where you are now.
Contests are a good way to increase interest in your company. Offer users prizes or special deals to those who like your page. Always award the prize or you’ll ruin your reputation.
Make sure any content you publish online is at least linked through your Facebook. If you write a blog, include a summary and post links via Facebook. You can even link a Twitter account to the Facebook page and make sure tweets show up there as well.
Any content published online should be linked to your Facebook page. For example, link your blog to your Facebook so that a summary of every post appears automatically on your page. Also, if you have a Twitter account, link it to your Facebook so your tweets show up automatically on your Wall.
Offer something that “like” your Facebook page. Likes are a good way to raise the visibility of your page. Think about offering something that’s exclusive and free when someone likes your page. It could be a sweepstakes prize or something that every person gets. People are more likely to respond to your requests if you give them an appealing item they would like.
Give your audience a spot on where they can sign up for. This will keep the interest of your audience for contests easily.
When you utilize Facebook Offers, you are able to promote freebies and contests you’re running on your site. Set up your offer and then turn change the status to “Promoted Post”. If the offer is especially awesome, consider promoting it to Facebook in general as opposed to just your following.
Social Media
Facebook isn’t necessarily the best social media outlet for marketing. This network has lots of fans, but some age groups or subcultures prefer other sites. Research your target audience to find them in the social media sites they use.
One strategy for turning visitors into fans to to maintain a fans-only content area on your website. Casual visitors will turn into followers in order to gain access to the fans-only content. Only hide a bit of your content or you will lose part of the impact of your SEO.
A great way to convert visitors to followers is to hide content from non-fans. If there are parts of your page that are hidden, people will follow you in order to view it.
Avoid posting non-related updates that don’t enhance your business. Only talk about stuff that your subscribers are interested in hearing about. Personal projects and updates should be shared using your personal Facebook page.
Keep your subscribers informed of what is going on in your company. Regularly update your page, at least once a day. Keep your content fresh and filled with relevant information your customers would want to read.
Put real resources towards your Facebook marketing campaign. Facebook is a popular site and deserves to be taken seriously. If you just add posting to Facebook to the job responsibilities of someone who is already overworked, you will not get what you need from this social media. Put some real time and money behind your efforts if you want to get a lot out of everything.
Always allow people to write their own comments on your Facebook page. You may think of this as a way to keep inappropriate content off of your page, but in the end it will make people think you’re not interested in their comments.
See if you can get your users to speak with you and each other too. If a thread of conversation begins within a post of yours, let it continue naturally. Acting like a hall monitor is no way to get on your users good side. However, if things become heated or if the conversation is offensive, then you should intervene.
Try posting professional photos on the Facebook page that are professional. These photos will give the community a great picture of your business is like. If you take the photos yourself, make sure they are high quality and appropriate.
In the end, many people follow the “trends” about Facebook marketing because they are lazy. The article you just read should allow you to develop solid strategies for your campaign. By using thee tips, you will have a successful campaign and increase your profits.
Update your profile whenever you have new information. When changes occur within your business, you must make the changes on your profile. If you update your page it will help customers. Keeping up with the changes as needed will ensure your targeted customer base can stay in contact with you and also see what’s happening.