Anyone who has email is sure to have come across email marketing. By utilizing email promoting, companies can use email messages to market their products or services to both current customers and potential customers. Read on to find some great advice for getting started in marketing via email.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you email people without permission, they will accuse you of spamming and badmouth your business.
Only make one clear message for each email you send. You don’t want bored customers or ones who are overwhelmed by too much content from your newsletter. Keep your messages on topic, of reasonable length, and interesting to read. Your customers will be happy that they’re not being bombarded with too much information.
Make your customers anticipate the arrival of your newsletter in their email by using it to offer them exclusive specials and markdowns. This type of email promoting provides readers with value for participation, and it provides them with encouragement to refer their friends. Additionally, having a referral rewards program will help you grow your customer and email base.
Use A/B testing to see which emails are successful and which ones aren’t. To do this, simply select an email and then send it to one half of your mailing list with one subject line, and the other half with a different subject line. This allows you to determine which subject lines lead to subscribers opening your emails, and which get deleted without a second thought.
Practice consistency. All of your emails should employ the same color scheme and feature the same logo. The font used in your emails must be easy to read. After just a few emails, people will begin to pick up on your particular style, and you will have their attention. A recognizable brand is an important marketing factor, especially with e-mail marketing.
Keep in mind that major holidays are not the best time to send out important emails. Many people don’t access their emails on those days, and you risk them being overlooked among the others that arrived during that same time. There are exceptions, of course. For example, emails advertising a holiday sale or a Black Friday campaign will attract attention at almost any time.
Minimize your use of graphics in your emails to customers. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Additionally, the overuse of graphics will likely prompt email-readers to automatically toss your emails into the spam folder.
Email promoting is commonplace in today’s society, and most people have had contact with it. It is a useful and popular method of communication, employed by many different companies for a number of reasons. If used properly, e-mail marketing is an effective strategy for almost any business. The tips that were shared in this article will help you in this endeavor.