If you want to get a leg up on promoting your web content, you should start by reviewing an aggregation of ideas on successful article syndication. Below are some great ideas that will assist you in getting more from your efforts.
Offering a free report works well as an incentive for readers to sign up to get your newsletter. The report could be written by a hired writer or by you and it has the possibility to entice people to sign up in order to get emails from you. The report should be relevant to your niche.
Search Engines
Posting fresh content with regularity is important. Search bots are used by search engines to automatically go through your site for content re-indexing. Whenever you add new copy to your site, search engines will give preference to you and raise your result level.
You can increase readership by submitting your articles to directories, web rings and blogs. Blogs are immensely popular, and getting started with blogging is a great way to bring visitors to the site. Remember to include your details with each article you submit, and people will visit your site as well as the blogs.
Make sure that your article reads well for readers who are experienced in the field as well as novices. Do not hesitate to get into details when you are marketing a highly-technical product. That said, putting the information in layman’s terms could help introduce people to the product, as well. You will increase your credibility and value by addressing all members of your audience.
Avoid using too many keywords. Using a particular keyword too often (five or more times per article) can cause both search engines and visitors to avoid your site. Keep your keyword usage under 5 times in an article to ensure that you are not dinged by either the engines or your readers. Keyword usage is important, but the quantity is just as important.
While articles that will be used for marketing certainly have target word counts, don’t worry about them when you’re working on the first draft. When writing, you should get a feeling for when your article is too wordy. Editing is the best time to shorten an article, and the longest articles can be broken into two parts, if necessary.
Hopefully, you will be able to put the aforementioned tips to good use. Once you’ve tried out these techniques and have garnered some experience with them, you’ll have what you need to keep up with your competitors. By working hard at article marketing you will be able to keep up with, or even surpass, you competition.