Mobile marketing is one great way to target a huge audience for your company. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
If you want more customers in the local area, include mobile friendly maps within your website. When a person searches for a business on his or her phone, the map allows them to find it quickly.
For your mobile site’s landing page, try using A/B testing. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. Keep whichever page is more successful.
Remember that the people you are reaching out to with mobile marketing are people out and about, living their lives. Try to be respectful of the individual you are contacting.
When you are thinking of adding SMS to a mobile marketing strategy, let people opt in or out and tell them how many texts you’re going to be sending out. Improperly used SMS can backfire against you. Some users feel that SMS is too invasive into their personal comfort and space. Go with the opt-in letting the customer decide whether to receive your messages. Again, be honest about the number of messages you will be sending and stick to that. A policy of honesty is the best way to build trust with your customers.
Consider creating your own mobile app, as a well-designed app with useful information about your niche is a smart mobile marketing strategy. An app that answers common questions is sure to be popular. In an app, you can include a link to your product, services, or website. If applicable, consider selling the app for a small amount for an additional revenue stream.
Start with a campaign technique known as picture-to-screen. Campaigns that use the picture-to-screen method enable customers to take pictures using their mobile phones. Customers are then able to send their photographs using a code and have the photos posted onto digital screens. These pictures can then be shown on a television monitor or on digital billboards.
It’s critical to perform a usability test. Make sure your customers can look at the things you have sent them. Ask your friends if you can send them tests so you can get feedback on usability.
Mobile Marketing
Be sure you have clearly defined your goals before starting your mobile marketing campaign. In the beginning, understand what you are trying to achieve with your mobile marketing. For example, consider whether your goal is to increase sales or lengthen customer retention times.
Try sending out reminders of your big events a couple of hours beforehand. Some customers might not know that it’s happening, or maybe they just forgot, so this reminder could increase your sales.
The most successful mobile marketers at some point started small, and over time implemented bigger and better strategies. You should also take this approach for your company. Start with texting, progress to calling, proceed a bit further to videos and maintain this progression as you build your social network and expand your mobile marketing empire as far as it can reach. Use every method you have access to.
Mobile marketing will be a growth industry as long as more mobile devices come online. It won’t be long before nearly everyone owns a mobile device, putting mobile marketing at or near the top of the list for the most effective way to contact them. Use our tips and your mobile marketing campaign will soon expose your business to a new range of consumers. This will put you one step ahead of your competition, and give you that edge that every business hopes to achieve. Good luck with it!