Mobile marketing gives you access to millions of mobile device users that may not respond to other types of marketing. Today, most people have a mobile device, which may include a smart phone, tablet or similar gear.
Do not message your customers randomly. Respect your customers’ attention by always giving them useful content when you send out messages. There have been instances of marketing campaigns going very wrong when businesses abused their mobile privileges with their customers and sent texts that did not have any substance. Customers do not want cutesy or witty texts they might receive from their close friends, they want useful information.
Mobile marketing is not the place to be overly wordy. It is unacceptable to include wordy product descriptions and endless chains of landing pages that do nothing to enhance users’ experiences. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
Mobile Platform
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Focus your efforts on creating a mobile presence that brings new visitors to your domain and connecting with existing visitors. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Send mobile marketing messages during normal business hours. Sending out text messages at bad hours will just annoy customers.
Mobile marketing is a great way to make you more profitable. More and more people everyday are using their mobile phones to use social networking websites and download apps. These are both great new areas that you can expand your marketing strategies into. Be visible to your target market.
Before starting a new mobile marketing campaign, look at the success rate of the first one. You can see how well you do by how long you last, not always by your sales. Use this formula to be successful with a new campaign for years to come.
No matter what medium you use to access your customers, remember that they are people, just like you. Try to be respectful of the individual you are contacting.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. You could create an application specific to your business and up the results of your mobile marketing efforts. Be aware that you have a variety of different options to use here.
Even though a lot of folks are already doing Internet texting through their phones, not all of your followers will understand the lingo. A potential customer who doesn’t understand your messages is unlikely to become an actual customer.
Dedicated Short Code
Stick to dedicated short code. While it may cost a little more, it is important in protecting your brand. Dedicated short code is also legally protected, so the chances of someone stealing yours are slim.
If you decide to create an app for your business to offer to visitors, make sure they will find it useful and relevant. Useless or difficult to navigate apps are unlikely to become popular among mobile users in your target market.
Mobile Marketing
Mobile marketing will be a growth industry as long as more mobile devices come online. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. These tips are a window into the world of mobile marketing that can help you crush your competition and deliver the services your customers want. Happy marketing!