Most people realize that a high volume of online content is critical for article advertising efforts to succeed. However, you also need to get as many people as possible to read all of the articles that you publish and you need all of your article’s readers to view you as an industry expert. The more popularity that you gain, the more likely it is that people will be coming back for more. You can start by creating a high volume of articles and making them available as soon as possible.
Working Links
Smart, ambitious marketing strategies result in articles ending up all over the Internet. The article must always include working links that lead to the site being promoted. Working links increase the SEO rankings and attract new visitors. Always check for broken links and have them fixed immediately.
Read the rules of the article directory. Depending on the directory, make sure you understand their submission guidelines.
Social media is an incredible resource for article marketers. Your accounts on Twitter, Facebook or Google+ are a good way to lure in new visitors. Post a status update whenever you have a new article written to attract the attention of your readers or followers. You may even request that they share the article with their friends to expand your readership.
Avoid writing articles about subjects that bore you if at all possible. You can’t always have control over your writing voice. Readers can tell when you are bored by the topic you write about. Writing about topics that do not interest you at all will be very counterproductive to your article syndication efforts.
The more people who see the articles you write, the better your chances are for success. This doesn’t mean you need to target everyone, though. A handful of readers who truly want to know what you have to say is better than bringing in millions who leave out of disinterest without reading. Do not allow your key audience to be neglected.
Try to make articles that can help people with their issues. If someone finds practical value in reading one of your pieces, it is likely they will search for more of your work.
Your article should make your visitors go on to the next step in the process. People like quick solutions to problems, but a single article will usually not be able to fulfill that goal. Before you begin writing your article, plan out what you think your readers should do after reading it. Include these things in the article and you will get them to buy!
Include as much relevant information in your article as possible. The reason people are reading what you have written is for the sole purpose of seeking knowledge. Include as much factual information as you can. This way you will be certain that your reader will go all the way through the article. They will also feel they gained something out of it.
Are you having a hard time coming up with great ideas for your articles? Try writing from a different point of view. Consider using subgroups from your niche as you write. Put together some useful tips for traveling families, such as how to keep children occupied in the car. You could also write about the concerns that seniors face when traveling. If you find a way to solve problems within your niche, you will have articles that continue to be in demand.
If you publish information that is unique, web surfers will want to see it. They will often navigate over to your website if they find a piece particularly compelling. Making money online doesn’t leave a ton of room for error, so you must write articles and market them properly. Focusing on the quality of your content should help you launch an efficient article advertising campaign.