What is mobile marketing? There are a million different ways that this latest, greatest marketing method is defined, and just as many ways that it can be used. With so many different options and possibilities, it can be difficult to choose a starting point. Use the following tips to get started.
To have a successful standalone mobile platform, you must have a home base. If you have a mobile presence, it should be a way to stay in contact with current home based clients. Your business should be focused around your home base, not around your mobile platform. The two of these should complement each other.
Mobile Devices
As a user of mobile marketing campaigns, you need to understand how mobile devices show advertisements so that you can properly configure and design your sites and advertisements. Sample many different types of mobile devices to give yourself the best possible idea of things that your customers experience.
Use a short code that is dedicated. This will cost you more but serve you better in protecting your brand. It offers some legal protection for you as well.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Mobile marketing can attract a lot of customers, but you need to make it work on multiple platforms. Unless it works well with all of the most common devices on the market, you will risk losing out on thousands of prospective customers.
Split test the mobile capabilities your site. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. Make two distinct versions labeled A and B of your landing page, then test extensively to see which of the two lands you the most sales. You can use this information to select the best landing page.
If you are going to incorporate SMS into your mobile marketing campaign, provide your visitors with an opt-in method, and be upfront about how many texts they can expect to receive every month. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. Some users feel that SMS is too invasive into their personal comfort and space. Make sure your customers have signed up for the service so they do not feel annoyed and be honest. Honesty will build trust and loyalty for your brand.
Mobile Device
A map can help to provide basic directions for visitors using a mobile device. A lot of people use mobile websites to help them to get to different locations. Make it simple for people to find your location. Make sure maps to your location are clear and concise on any mobile device. Also, make sure your address appears on the top mapping programs. Build in a link that takes the visitor to Google maps for exact directions.
Mobile marketing is complex, and you should take the time to learn more about it. Realize that every business is unique and will need to be approached with different marketing techniques. Your business is unique and so are your marketing needs. The tips that you have read will give you a good starting point.