Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of products and services. Almost nobody leaves home disconnected from their tablet, laptop or phone.
Don’t ever message customers without a reason. When messaging clients, make sure you have something interesting to say. Random messages can annoy people and reflect poorly on your business. You will actually lose customers if your messages aren’t advantageous to them. Customers are looking to get information, not some funny texts they expect to get from a friend.
Putting a QR code on your print ads can help you appeal to tech savvy customers. Anyone with a smart phone can scan this code and access your website. Put them on every printed marketing item, including business cards, catalogs, brochures and anything else. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
When composing your mobile website copy, be succinct. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Brevity is the crux of mobile marketing communications.
Always strive to create advertisements that have the potential to go viral, thereby maximizing their effectiveness. If your potential customers agree that it’s worthy of sharing, they’re more likely to send it to friends and family members, resulting in a significant increase in the number of people exposed to your advertisement.
The greatest mobile marketers use progressive strategies so that they can continue up the mobile ladder. You should also take this approach for your company. Continue to interact with your customers by first sending texts, then calls and then video, building your network as big as you can. Don’t be afraid to try a lot of different methods.
Many cell phone users have texting capabilities, but not everyone knows what the common texting abbreviations stand for. If your marketing communications are not easily understood by recipients, the message is not likely to win you any sales.
By providing a venue for review writing, you will create a closer connection with your customers and build up your credibility. Appreciate customer feedback when you get it. Positive or negative, it is worth considering what their feedback means to you and your business.
Your web site should contain links to any social networking pages that are linked to your business. If a customer sees a Twitter or Facebook icon on your page, they’re far more likely to click it, than they are to search you out themselves.
Mobile Marketing
The future of mobile marketing shows mobile devices will continue to be in demand. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. If you use these suggestions, you will edge out the rivals and communicate to your customers. Best of luck in your marketing!