Marketing with email is an excellent way to keep in touch with customers and to build a larger customer base. The sheer volume of options out there to manage your email marketing can be slightly intimidating.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you email people without permission, they will accuse you of spamming and badmouth your business.
Do not send emails to unsuspecting customers. Your emails may be marked as spam if they are sent to customers that didn’t want to receive them. This is very bad for business and might even get your IP address blocked by certain Internet providers.
Only send your emails to individuals you know. Mailing people who are not familiar with you or your product may come across as spam.This uncertainty may cause your email to hit the trash immediately, which is a loss of both the customer and time.
Be sure you proofread your emails before you send them. It’s important to make sure that your email communication is grammatically and stylistically correct. You should also test the layouts of your emails to make sure they are displayed properly on different browsers and devices. Ensure that every link is working, as well.
Know who your audience and be focused. After you have gotten a few readers subscribed, consider finding ways to get them to ask their friends to sign up. This will cause your base will grow organically.
This method of email promoting gives your customers an incentive to participate and motivates them to spread the chance to refer friends. Referral programs can be beneficial if you wish to increase your customer base.
Limit your email marketing messages to one per week. Your customers are likely busy people who receive several messages every day. If you send more than a weekly email, they may begin to skip over them or delete them without ever receiving the content you worked so hard to create.
Your emails should use the same colors and company logo. Use a readable font style.
Avoid sending major email promotions around holidays. People are away from work and have limited access to their computers. There are obviously exceptions to any rule. These could include emails about Black Friday specials or emails related to other occasion-specific campaigns.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Do not leave readers without an easy way to opt out of your mailing list, and do not make it difficult to find. You never want your readers to feel as if they don’t have a choice in receiving your emails.
Having a easy-to-see link where the person can unsubscribe is a good idea. Don’t fail to provide an unsubscribe link and don’t bury it so that it cannot be found. You should strive for your clients to feel that they are in control and that you’re not controlling them.
Active Feedback
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. Because the screen resolution is lower on these devices, you have a smaller space with which to work. Learn about the constraints, and test your emails on phone screens.
Use passive and active feedback to enhance e-mail marketing better. Active feedback is that feedback that you receive directly from questions or comments provided by your readers for suggestions. Passive feedback is much more subtle and even invisible to the reader. You can utilize any tools and software that you have in order to figure out which links are receiving the most.
You need to make sure that you are using a persistent with your e-mail marketing strategy. While you need to be persistent, it only of value when your efforts are focused on the right audience.
Although this may seem obvious, making sure that the addresses on your campaign list are accurate is something that is often overlooked, so make sure they are all correct! Don’t waste your time by looking for address or by getting back invalid emails. This will cost you time.
Change the format of your emails to give them a touch that’s personal. If you send out regular emails in HTML, then occasionally use plain text formatting instead.
Your email communications should contains calls to action. Your subscribers should be persuaded to do something by the content of your email. Make sure that any links you have are clear and let it be known how to use them. You can use these sections by including them in both the top part and bottom of your messages.
Run tests to determine how your messages look on various email clients, including mobile clients. After designing something on your computer, give it a test run on many different browsers, operating systems, and email clients. How a message looks in Windows Hotmail can vary wildly from Linux Gmail.
Don’t add any email address to your list without getting permission first. If you send out unsolicited emails, it can hurt your business. You might also know that your email provider for spamming.
Your marketing messages should be no more than two paragraphs in length. This can demonstrate that you respect your readers take to correspond with you. It will also makes it more likely for readers to read through your entire message.
Follow-up emails, which include a coupon, are a great way of maintaining contact with clients. Add a link in your email and ask them to follow it for more information. At the end of your email, tell them what it is they will save by using your coupons.
As mentioned earlier, e-mail marketing is an extremely effective way to broaden your customer base and keep in touch with your customers. The information you have just read can help you navigate your way through all the different methods of Internet marketing, and get you to successfully apply them in your own business.