Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of people to market your product. Just about everybody has some sort of mobile or other connected devices such as tablets.
You need to build a great database first. Prevent yourself from just simply adding in cell phone numbers straight into a mobile marketing database. Make sure you get your customers’ permission before you add anything. You can either offer customers the ability to sign up online or let them text in a code; ideally, you should make both options available.
Do not contact your customers randomly. Always make sure that what you are saying is relevant.
QR codes are being used more and more on every printed advertisement to meet the smartphone-using audience. This makes it easier for people with smart phones to access to your website or promotion. Put them on every printed marketing item, including business cards, catalogs, and even your own business card.
As a general rule, a product’s customer base is constant unless there is an industry-wide factor that causes a change. On the other hand, mobile customers are not as stable and access to them can be changed by elements that are external to your market. Mobile is still an evolving market, so technology trends can shift the market rather quickly. Know this and account for it.
Mobile Marketing
Mobile marketing comes down to the place to be overly wordy. You need to avoid lengthy page content that just exists due to keyword stuffing, just to stuff in keywords without really saying anything of value. Mobile marketing copy needs to be concise and geared towards the sales.
Wait for results of one campaign before beginning a new one. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
Avoid sending texts to consumers in the day. Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.
Wait until the results of one campaign before you cook up a new one.
Although most people these days do use texting as a means of communication, not all of them know what every abbreviation stands for. If a person can’t understand your ad, you might lose a customer.
If you are trying to phone or text people, remember that there’s a human being on the other end of that phone.
Even though many people that are using their phones for the Internet text, not all of your followers will understand the lingo. If your marketing communications are not easily understood by recipients, more than likely they will not pay any attention to what you are promoting.
You should link your website to your social media site to get more exposure. Customers probably will not search for you, however they may check you out on a social networking site.
It pays to have your own dedicated short code. It is more of an expense, but it will reflect well on your company’s brand. It can also provide you with a degree of legal coverage.
You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.
When it comes to mobile marketing you need to optimize your search engine results for your mobile site. A good place to begin your mobile SEO is Google, as most searching done through mobile devices happens through Google.
If you decide on creating a mobile app for your company, you must create one that gives your customers something that serves them convenience and answers to their problems.
Keep in mind that it is tough to view and navigate online when using a website on the small screens of smartphones and other mobile devices.
When you are mobile marketing focus mainly on keeping customers coming back. Existing customers are more likely to positively receive text messages and promotional updates. Mobile marketing that you send to customers that are new is often considered to be spamming.
Do all the research you can on your target market. Know what your target audience responds to before you start designing a mobile marketing. Are they more likely to use a mobile devices than home computer users? Which OS do their phones? Find out lots of information about the audience you are trying to target, and you will be able to reach them.
Give them the choice of using phone numbers as opposed to links, and make sure any pages your links take them to look good on a mobile device. Many people are now checking email with the mobile devices, so use this to your advantage.
Starting your mobile marketing campaign should be based on listening and learning from those around you. Pay attention to your customers and what they are asking for, and give it to them if you can. See how your rival’s site looks on a mobile device and use good ideas that they have implemented.
Mobile Marketing
As more and more people purchase mobile devices there will be a tremendous opportunity for mobile marketing. It will not be long before everyone will have a mobile phone, and mobile marketing is going to prove to be a very productive way to reach people. Follow these tips to stay ahead of your competition and reach out to your audience. Start today!
Stake claim to your business name on social networking sites. If you don’t get your name now, you may find that someone else claims it and your account will remain hard to find. Stick to the basics, and then grow your marketing strategies from there. To begin with, set up a Facebook account and a Foursquare business page.