A great way for a business to get their products and service known is by using article syndication. Customers will trust your brand and consider you as an expert if you can provide them with useful information. There are plenty of tips here that will boost your article promotion efforts.
Do some legwork and figure out what kind of articles your visitors will want to read. Don’t fear changing them here and there or using different ads or different versions that have different orientations, colors or texts. You’ll have to do some experimenting, but in the end, it will be worth it.
Make your paragraphs short, like this tip. There are studies that show people are more distracted when they are using the Internet than they would be reading a book at home. Be as clear as possible, by using as few words as possible.
Consider writing articles that will be informative to your audience. By having high quality and informative content in your article, you are showing potential clients that you are a resource they can rely on. The more unique your content, the higher your search ranking can be.
Post the articles you write on your site first, so you can get some SEO “juice”. This will boost your rankings and your traffic. Search engines favor sites with regular updates, and therefore placing your articles there will help you achieve better rankings.
After some time writing and gaining experience, you should have a lot of articles. Compile a lot of them into an eBook that can be sold or given away as a promotional item. A good eBook can easily be shared, which means more people would be exposed to your content.
Try to get your readers to do something with each article. At the conclusion of your articles, make it clear to your readers what they should do. Make it easy and obvious for them. When you do this, your readers will be more likely to take the next step.
You should be using social media to your advantage. Both Twitter and Facebook are excellent ways to boost your readership. After publishing one of your articles, don’t forget to post an update to announce it and include a link. Give your subscribers an incentive to share your update with their friends.
Businesses can use article submission for advertising products and services. All that is needed is a relevant and high-quality written article concerning the product. Potential buyers will find the article and be introduced to the service or goods. Use the above advice to expand and improve your own article syndication efforts.