Facebook Marketing 101: Everything You Need To Know

It’s probably safe to say that you have relatives who use Facebook. But are your customers on Facebook?

Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page. Prizes will open the eyes of potential customers out there. Always follow through with any contest. If you say you are giving away a prize, make sure you do so.

TIP! Contests are a good way to attract people’s attention. Try throwing a prize giveaway on your Facebook business page.

Contests are a fantastic way to market and get new followers on Facebook.Provide fans with prizes and discounts for liking your page. Always actually send the prize though; you don’t want to be viewed as dishonest.

Offer free samples to your subscribers when they join.Post the winners are to your Facebook page; do this often to grow your business.

Your Facebook page should be a clearinghouse that makes it easy for followers and visitors to find your other online presences. For example, if you write a blog, make sure to link each post to your Facebook. It’s also possible to rig it so that any time you post a tweet, it is immediately posted to your Facebook wall.

TIP! Be sure that anything that you post online has a link to your Facebook page on it. Link post summaries of blog entries from your site onto Facebook.

Make sure that all content you publish is linked through your Facebook. If your company uses a blog, have a summary and link post automatically on your Facebook. You might even link a Twitter account to the Facebook page and have all tweets appear on it too.

Facebook lets you share your content. Facebook is for more than just idle conversation; it is a major source of content.Write real blog posts and promote your other posts from online on your Facebook page. Facebook will bring you a bunch of traffic to your sites.

Consider buying a few Facebook ads. Your products or service will only receive so much promotion from your normal postings. To get real reach into your channel, you are going to want to purchase some Facebook ads. They don’t cost too much, but they are effective.

TIP! Give Facebook ads a try. Normal posts to your Facebook page will only promote your products to your current followers.

Custom Audiences will let you gather together all of your followers’ email addresses and send specific advertisements just to them.This boosts your conversion rates and reduce what you spend to develop your campaign costs as many people advertise to change their leads into full sales on the site.

Companies like car dealers may not need Facebook pages. Your customers often come and go at random and will want to read your posts everyday on Facebook.Invest in a targeted Facebook instead.

Avoid letting your Facebook page overwhelmed with spam. Even if you aren’t around, you can put filters in place which will monitor and guard your page. Keywords which you or a fellow administrator have chosen will be filtered out automatically.

TIP! Do not let SPAM overrun your Facebook page. Take advantage of filters which allow constant monitoring of your Facebook page, even when you are away.

A good way to boost conversion of visitors to followers is by hiding content from non-fans. If part of your Facebook is hidden so that just your followers can see it, they will follow you so that they can see the content.

Avoid sending updates that are irrelevant to your content value. Only talk about stuff that your subscribers are interested in hearing about. Personal projects and updates should be shared using your personal Facebook page.

Make sure that you stay active answering the questions on your Facebook page. Thank them for contacting you, and give them a great answer. Share links to articles if they answer questions posed on your site.

TIP! Make sure to respond to all comments and inquiries sent to your Facebook page. Thank people that answer questions for you or provide other valuable information.

Look for opportunities to become a leader in your field. You can be increased by how you handle your Facebook to become a leader in a niche. Try finding opportunities to answer some questions and posting relevant comments in your field. This helps introduce you and your brand to a lot of new people.

Do not turn off comments; your site. You may believe that this is a way to prevent people from posting bad content, but in the end it will make people think you’re not interested in their comments.

Think about buying Facebook ads. You ad can be customized to be shown only to certain ages or genders. You can control the budget, and the amount of effort put into it is completely up to you. Also, there is not any long-running commitment involved. You can stop your ad whenever you want.

TIP! Consider buying a Facebook advertisement. Make your ad targeted to a certain gender or age.

Always establish a Facebook page. Don’t have a Facebook page just because it is the sake of having one. Do you use your customers?Or do you have it so that your customers are able to contact you?

Try responding to every comment you get.This means inbox messages and comments on the page itself. This will take a lot of hard work and effort on your part, but this personal touch is appreciated by your users.

Be selective when it comes to posting updates. People will lose interest right away if you are not posting any valuable content. Educate your customers with enlightening posts. Providing your audience with good updates can help with your success.

TIP! Choose updates carefully. If your updates are boring or off-topic, you’ll lose fans.

Encourage your followers to interact with you and others on your page. Deleting the post or keeping people on topic might offend people. Only step in if the conversation becomes hostile or offensive.

Make sure your profile often. If there are any changes, make sure you update your profile accordingly. Having an updated page is helpful for your fans. You might even want to get a few things changed on your profile page in order to keep people interested and returning often.

A company that only interacts with a client infrequently, like a car dealership or a Realtor, does not require a business page on Facebook. These clients only show up every now and then, so they are not interested in following daily posts. Try getting into Facebook ads that are targeted instead.

TIP! Any company that doesn’t regularly deal with customers doesn’t really need to have a Facebook page. Your customers will want to read your posts everyday on Facebook.

You can find the examples you try hard enough. People like to find the best practices, but they rarely look into the worst ones.You need to learn what you should not do.

Ask for reviews you can post on your Facebook page. People who are interested in what you have to offer appreciate reading reviews and comments from others with experience. Potential customers will be more likely to make a purchase if they see reviews from past customers on your business’s Facebook page.

Always answer comments and posts that show up on your Wall. If someone reaches out to you, they deserve to be acknowledged. Consider the posts to be like phone calls; answer the questions that are asked of you.

TIP! Don’t ignore any comments or posts that appear on your wall. If someone makes the effort to leave a message, you should also take time to communicate with them.

You’re probably a Facebook user yourself, so you understand it from your customer’s prospective. Just use the tips in this article along with your own know-how to craft a campaign which blows your customers’ socks off. The more you work on this, the more money you’re going to make.

Leave a Comment