In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
Tell people you will be announcing sales that they can only get if they are a part of your mobile marketing campaign. Promote your mobile services on your social networking sites and your website. If consumers perceive your campaign as relevant and useful, they will be far more likely to go along with it. Make it fun or interesting. Make the offer available for a “limited-time” to get people to take action.
Offering a way for the recipients of your mobile marketing ads to give feedback is a great way to find out how you are doing and possibly bond with a customer. Continue to solicit customer feedback from those who seem willing to give it.
Sometimes when you give your customers a little offer or promotion, you will boost your sales and profits. Incentives and rewards should be regular components to any mobile marketing. Incentives are basically anything free and useful; such as weather updates or other local information. Customers love a good sale, so offer them coupons to increase website traffic.
If you are adding SMS to your mobile marketing strategy, make sure you have an opt-in mechanism and, be honest about the amount of texts you plan on sending each month. Because SMS requires access to the notification system of a user’s mobile device, it can have disastrous results if abused or used inappropriately. You can create a privacy issue. Ensure that your texting service requires opting in, and make sure your customers know that you won’t send more than a certain number of texts each month. This will help you be seen as a trustworthy company.
Create a mission statement in tune to your purpose on how you can stay on track when doing social mobile marketing. Having a set of rules you abide to will help you avoid making any dishonest decisions.
For a greater marketing effect, include as much detailed information as possible at one time. If you are having a big sale, use direct mail to inform your customers well in advance. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
The tips listed here will guarantee your success as a mobile marketer. Remember that learning new information is only the first step. The next step is proper application of the knowledge. If you focus on properly applying what you’ve learned, you will be able to successfully mobile market your business.