The article that follows contains creative advice about video marketing that can take your business.
Video marketing is nothing to fear. A tripod and a good quality camera are all you need in order to make your own videos. Use videos to show your customers how you make the products you sell or face the camera to demonstrate a product.
If you plan to create a video, do it truthfully.
Video analytics are extremely important. You can tell so many times your video has been viewed and where those views are coming from. You can find out a lot from this information to learn more about your potential customer base.
If you are going to use YouTube, make use of different editing features the site hosts. This includes things like video annotations. Perhaps you want to add some extra detail about the product, or you wish to promote it further with a special coupon code.
You can always hire people make your videos for you. Give out a prize to whoever can make the best videos and use them all on your site.
A tripod is a great investment for filming your marketing video. Shaky cameras are mainly for horror films and the like. For your marketing videos, you’ll need a steady camera with good angle work.
Do not veer off topic in the video. If you are poorly prepared, you can easily veer off topic. Write an outline of your script, and keep that with you during your filming. You will have greater success with video marketing if you make sure to stay on topic.
Share that video as much as you can. Send an email with it to your friends and relatives. Post the video or a link to your new video on your blog.Let current customers know via any form of communication. Post it on all the social media sites.
Brief videos work better than those that are longer. Your videos should not last for more than a couple of minutes or you will lose your video rambles on. Five minutes is pushing it, though. A great motto is to always keep things short and sweet.
If you find that customers are asking a lot of questions about how your product works, make them a tutorial video. This type of video will not only help solve your current customers’ problems, it will also help show new customers why they should purchase your products.
Think about commercials you’ve seen and you’ll soon learn the positive impact that music can have. Think of music and add it to it. Customers will find your video if they enjoy the music. This is also a good way to replace a voice recording if your face isn’t going to be onscreen.
Once you have completed your video, your audience should have some useful information they can use. Make sure to encourage them to share the video with others!
When you go to a convention or other event, bring along the recording camera. This will give you the opportunity to interview experts and/or document your experiences. If you plan on giving a public speech, ensure someone is there to record it.
What are some questions you have about your product? Your customers have these questions. Make a video about those questions that you think are out there. The more enjoyable the video is, the more shared it will be, expanding your total customer base even further.
The expression “keep it real” applies to videos as well as in speech. Viewers will trust you if you are telling the truth. People will not watch your video if you do not appear trustworthy.
Have an action for your viewers to take when they watch your video. Having a “call to action” is important. For instance, to get viewers to register for a mailing list, request that they click your link in the video’s description. Just make sure that it is easy for your viewers to find.
Don’t just post videos on YouTube. While YouTube is a necessity, you also need to find out where your customers go and post there as well. You could use surveys to learn more about your customers and which sites they prefer to watch videos on.
Watch videos from other businesses before you make your own. Find out what you like as a buyer.Ask people close to you to try to do this as well. Use what you gather to make your videos a success.
Make sure your videos are concise, but full of good content. People online have very short attention spans these days online. Most videos should be under 5 minutes to keep people’s attention. Even though you might have content that is excellent you need to keep them interested.
Let your viewer know what you’re providing upfront. Talk about it within the description and also when the video starts. If you peak their interest, they will watch the whole video.
An educational video can be 3 minutes long, but another kind of video should last from 30 seconds to two minutes. People don’t pay much attention to anything anymore, so make sure you capture their attention quickly to keep them engaged throughout the video.
Don’t worry about being perfect. Top of the line equipment isn’t necessary. A standard video camera or a built in one will work just fine. If you have a smartphone, you can use the camera that comes standard on it. Just act professional and give customers good information to keep them watching.
Demonstration videos work well for your product.These kinds of videos can also help people that already purchased a product.
Video Marketing Campaign
Say hello in a friendly manner at the start of your video. Let them know which company you work for and who you are at the start. When you come to the end of a video, be friendly and remind people of your name and the name of your business.
An effective video marketing campaign will help your business in many ways. The list of what can be accomplished through the use of online video is almost endless. Create a solid plan and try out a video marketing campaign. Your business will benefit from it quickly!