Mobile marketing can give businesses the opportunity to grow their audience and expose their brand to a wider range of individuals. Nearly everyone has a mobile device of some kind, whether it is a phone, tablet or other gadget.
Due to the popularity of social media, it is important to find ways to incorporate it into your overall mobile marketing strategy. Reward people who share deals that are are on your website, or Twitpic your store, for example. Rewards might be contest entries or coupons. This will get people talking about your company or website with their mobile friends.
Buy dedicated short codes instead of sharing them. The $2000 price tag can be stiff, but you’re buying brand-exclusivity with that money. If you keep using the same short code, it will eventually be linked to your company. The price is more than justified because it allows you to sidestep costly legal battles. If the company that shares the code takes advantage of the system, then you can be held responsible too.
Mobile Devices
Similar to how you would test a website on various web browsers and operating systems for computers, you should also test mobile websites on different mobile browsers and mobile devices. Each mobile device will have a different browser and will have varying resolutions, as well as screen sizes. Therefore, the appearance of your site and ads may vary from one device to the next. Be sure to cover the most commonly used mobile devices.
Do not assume that everyone will understand what abbreviations mean. If people can’t figure out what you’re trying to tell them, more than likely they will not pay any attention to what you are promoting.
Send a reminder to everyone on your mobile marketing list a few hours prior launching a big sale or event, provided that it is an acceptable hour to send texts. Doing so reminds the clients that there is something interesting going on.
QR codes should appear on every printed advertisement to meet the needs of those with high tech gadgets. The codes give access to your site, where you can offer coupons or special deals for those with smartphones. Your brochures, business cards and catalogs should all have QR codes printed on them. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Sending offers out too frequently can turn some of your customers off. You’ll realize higher redemption rates if you don’t send them out too often. You can make your offers seem more inviting if they appear to be exclusive and not always available. Customers are more likely to ignore a deal if they know another one is going to arrive shortly.
By combining different types of marketing mediums together, you can fully garner the attention of your customers for a specific event you wish to draw them to. For instance, you can start by sending out flyers to your customers to let them know about a discount in advance. About a week out from when the occurrence is due to take place, follow up with a reminder email. And lastly, perhaps several hours before the event opens, a final text message to fully get their attention.
Mobile Marketing
You should expect mobile marketing to grow since the use of mobile platforms keeps increasing. In the near future, nearly everyone will have a smart phone. Mobile marketing will emerge as a highly efficient way to reach them. If you use these suggestions, you will edge out the rivals and communicate to your customers. Hopefully, you endeavors will be successful!