Oh, mobile marketing. There are many ways to promote your business using mobile marketing. Wondering where to begin in such a broad topic? Try beginning with the tips below.
Invest in dedicated short codes rather than sharing them. You can actually link it to your brand, the only thing is it’s kinda pricey, $2,000 prices. Your short code can lead people directly to your company. This added expense is well worth the legal protection it offers. You could be liable for the abuses of a code sharing company.
Using a lot of different ads to provide a lot of information will help. If you are having a big sale, use direct mail to inform your customers well in advance. Follow up at least a few days before the sale with an email, then an hour in advance of the sale, follow up again with a text message.
Be sure to establish a presence on social networking sites. This is vital to drive potential customers to your site. Focus on the fundamentals of social media, then move on from there. At the very least, create a page for your business on the sites Facebook and Foursquare.
Enlist the help of friends and family to try out the effectiveness of intended advertising campaigns, mailings, websites and more. For an unbiased opinion, hire a paid tester.
Mobile Marketing
Be aware that the real value of mobile marketing lies in cultivating your relationship with existing customers, not in soliciting new business. They will be more open to your text messages and emails than new, potential customers. Too many texts or messages to new customers can backfire. Many times, the types of mobile marketing aimed at new prospects is perceived to be spam.
Consider using a test market to try out your mobile app before going live with it. This will help you to be sure that the app is something your customers can use and appreciate. If your app has no specific purpose, there is no way it will gain the attention of consumers who you are hoping to reach.
Don’t neglect your website in your mobile marketing campaign. When you advertise your mobile application on your website, you will increase your traffic. When consumers see your site, they can see how to stay connected with you on the go.
Use what you learn from your mobile marketing campaigns. Before quickly moving on to the next promotion, see where you can improve from the last one you attempted. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. Use the formula to produce a long-term successful marketing add when working on your next campaign.
Limit the number of offers that you send. Research indicates that offers are redeemed most often when they are sent at the rate of two or three per month up to once a week. Convince the potential customer that they must act now. They won’t buy anything if they think a better deal is coming up.
Mobile marketing is extremely perplexing. There are so many options available that no two businesses use the same strategies. One person may think a particular method is the best ever while others may hate it with a passion. The tips in this article should help you get started.