Search engine optimization is one of the best ways to get traffic to your site. Continue reading and you can learn some easy SEO tips that will help you in your efforts.
Part of using SEO to drive site traffic is ensuring that your site uses effective coding. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. If your site’s Flash content does not include a text-only description or tags, it cannot be indexed by spiders.
To make sure you have a place in search engine results you should have a large amount of keywords, even those that are misspelled, in the area of your site where you put meta tags. The keywords in your metatags will help search engines match your website with relevant searches. For example, say your site’s keyword is “cat food.” In addition to “cat food,” you can add “catfood,” “kitten food,” and “cat chow.”
In order to fully optimize your site, you must focus on keyword density. No more than twenty percent of your content should consist in keywords.
Anchor Text
You need to put some thought into the anchor text you use for internal website links. You should describe what the page is about and give a good reason for your reader to click on your anchor text link. Ensure the right text is used as the keyword, so you receive a rise in ranking. In order for spiders to notice your site, relevant keywords should be incorporated into anchor text.
Starting a blog about your website and participating in other related blogs can be an effective SEO technique. Blogs are a great way to move up the search rankings as they are constantly updated: this makes them easy for search engine algorithms to find and rank. If you want your website to receive high rankings on the results page, then it is essential to have backlinks.
Have a non-profit or education site link to you. Search engines look favorably on sites that have been linked to by reputable sources. Add high-quality articles to your website that will make other organizations want to feature you on their site. Add content that these type of organizations find worthy and useful.
Don’t try using Flash when you’re using a website for SEO purposes. Flash can take a long time to load and can not currently be read by search engine spiders, therefore any text included in a Flash file will not be indexed. You will need to have content that is readily visible at all times.
You can do it alone if you learn how SEO works. There are plenty of resources available online to help you learn. These include great websites and books on the subject.
Whether your site includes audio or visual content, you will want to have transcripts of the content available. The main reason providing transcripts is helpful is because this content then can be utilized by search engines. Their spiders can crawl and index the information. In video or audio format, they cannot.
In time, you’ll find the success you crave when you keep to the ideas and advice here meant to drive traffic to your website. Luck is never a real factor in SEO, because search engines are not known for discriminating. As long as you’re doing what needs to be done, they will find you and you will be ranked highly.