There is so many factors to consider when it comes to building a mobile marketing strategy for your business that you might not know where to start. The ideas discussed below were selected to help you craft an effective approach to using mobile technologies as a potent marketing tool for your business.
Don’t send random messages to your customers. You should only message them with useful information. Many campaigns have failed because they inundated their customer base with too many meaningless messages. Your customer’s time is valuable, and they don’t want to waste it getting silly texts from you.
You should understand what your customers need and targets in order to market them correctly.
Recruit friends to test every ad you send out to ensure it is working properly.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. Those with smart phones and appropriate mobile devices can easily access specials or your website. Have the codes printed on posters, brochures, business cards and catalogs. The QR code provides additional information to people that are interested in your business.
Your campaign is about getting people to your home base and staying in touch with folks that already use it. Your business model shouldn’t be based solely on mobile platform.
Avoid sending texts to consumers in the day.Even your very best customer will be irritated by receiving a text message in the early morning or late at night, nobody wants to hear about it at ridiculous hours.
Recruit friends and family to help you test every ad you send out to ensure it is working properly. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Try out as many phones as you can so that you understand the user’s experience.
Many people might be familiar with the Internet, but not everyone knows what the common texting abbreviations stand for. If your marketing communications are not easily understood by recipients, you are wasting your marketing budget.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Changes in technology can have a dramatic effect on your business, so stay up to date on all of the latest advances in technology.
It pays to have your own dedicated short code.It may cost more up-front, but it will reflect well on your company’s brand. It can also gives you with some legal coverage.
Mobile marketing can expand your customer base, in order for these strategies to be successful, they have to work on multiple mobile platforms. If not, you will likely lose tons of customers due to technical issues.
Make sure you know how mobiles operate, and plan your sites and messages accordingly. Go out and use as many electronic mobile-devices as you can so that you can get a feel of what your customers will be doing.
Keep in mind that it is tough to view and navigate online when using a cell phone or other mobile devices.
If you are adding SMS to your mobile marketing strategy, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Because SMS is inherently linked with the notification systems of mobile devices, it can have disastrous results if abused or used inappropriately. It can annoy people and feel very intrusive. This will go a trustworthy company.
Maybe you’ve thought about offering a free app for your customers, but thought it would be too difficult. Luckily, some applications are really easy to make. When you offer special apps to your customers you can actually bring your mobile marketing experience to a whole new level. There are a lot of services that assist in designing apps, and a lot of features these apps could offer to your customers.
Mobile Devices
Make sure any directions on your website will also work with mobile devices. It has become a standard trend for people to use their cell phone to find directions. Check to be certain your maps and directions you provide display well on different mobile devices and work properly with mobile searches. Include a link to the customer to find your location through Google Maps.
Cross-platform compatibility is essential in attracting more customers when taking on a mobile marketing campaign. The one you choose has to function on any mobile device, otherwise technical issues may cause you to lose opportunities.
Mobile marketing is less about expanding your customer base than it is about maintaining the customers instead of gaining new ones. Your customers are already interested in your product will be more likely to sign up for text messages and updates than new ones.Mobile marketing that you send to customers that are often considered to be spamming.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. However, the forms of technology and ways of applying these techniques vary. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.
A/B testing can be a great starting place when developing a mobile friendly website. User convenience and functionality testing is as crucial for mobile pages as for sites viewed online via desktops. Create two different landing pages for your mobile site (A/B) and check to see which is more popular. Keep whichever page is more successful.