Do not assume that all forms of e-mail marketing are spam. It’s your job to make your email campaigns enjoyable enough that people want to open and read your messages. These are some great ideas you can try right away.
Make your emails personal to help attract consumers. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. An example of this is including the reasons that they signed up for your emails if you know that information.
Be certain to only send your messages to those you actually know. If someone receives unsolicited email, it feels like spam. They won’t know who you are, and they won’t care what you’re selling. They may just delete your message; what a waste of time!
Focus on your target market. When you have some readers, try getting them to get their friends to sign up. When you are sending out emails, always ensure that there is a subscribe link contained within it. This way if a consumer shares the email with a friend, they will be easily able to sign up. This is a straightforward, ground-up approach to growth.
Educate yourself about marketing via email using whatever tools necessary. There are lots of books both online, as well as in libraries. You can probably find a number of classes or workshops in your neighborhood, so be sure to attend as many as you can.
Test email formats. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. But you should try different formats to see which one gives you the most responses. When you find one that works, stick to it. This familiarizes customers with your emails and makes it easy for busy customers to find the most important parts of your emails.
Customer Permission
Always get customer permission before you begin contacting via email promoting. People generally see unwanted emails like spam and delete or ignore them without taking the time to read them. Sending mass emails may also break the rules set forth by your ISP, if you do not have customer permission first.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they interested in seeing? What would they be interested in reading? What will it take for you to convert those thoughts into sales opportunities? Find your answers in the information above and then get ready to watch your marketing campaign succeed!