Video marketing is new, but it is one of the most popular forms of marketing. Use the information here to learn more about video marketing.
You can’t possibly think that customers are going to watch lengthy videos and stay interested. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Video marketing gives you a smart way to interact with your customers.
You can’t expect viewers to watch videos under 20 minutes. You can go that time if you are showing your audience how a certain product works. If you’re just speaking to the audience and advertising, stay under 10 minutes.
When promoting products, videos can demonstrate proper use. People often want to know how a product works before making the commitment to buy it, after all. It’s one thing to see a picture in an instruction manual, but it’s quite another thing to see a real human being showing the product in action.
You do not necessarily have to spend a fortune to create a good video. You don’t need professional gear if you can keep the image focused and balance in your shots. You don’t need fancy scripts or a lot of confidence. Just keep your personality up front and talk directly into the video camera. You may not have to do that. You can also use pictures or a PowerPoint in the video.
People are always searching to learn how-to videos. Once they respect you as an authority, they’ll want to see what else you have to offer.
When you want to sell through your video, don’t forget a link to your store. Better yet, place the link within the video itself. When you do this, the link will follow the video regardless of where it is embedded or shared.
Stick with the topic and be sure to keep your focus. It can be easy to veer off topic if you are not prepared. Try to stick to a pre-written outline of what you want your video to be about and keep to it while filming. Keep your videos focused and stick with what the topic is teaching if you are hoping for marketing success.
Make a video showing how to utilize your product. You will be solving the problem for those that have asked about it and get new customers this way as well.
You should end your videos by asking your audience to take action. “Call to action” is what this is usually called. If the goal of your video is to get people to subscribe to your newsletter, place a link to a newsletter subscription page in the description of your video and mention your newsletter in the video. This makes it easier for your viewers.
This is better known as a “call to action”. If you wish for your customers to register for a newsletter, ask them to opt-in to the mailing list discussed in your video.
If you plan to create a video, make a video about something that you are truly interested in or believe in.
Don’t put all the weight on your own shoulders. Sometimes you can hit a creative wall where nothing inspiring at all comes to mind. Brainstorm with your staff, friends and family to generate a list of ideas to focus on. Perform these brain storming sessions regularly so that you are always full of fresh ideas.
You need to know for sure whether or not your video is effective. You may start with guessing at how valuable the video will respond to your video. Look at how many views you have and how much of your videos they’ve watched, and see which ones get more and try to figure out why.
As you have seen, it is not that hard to get started with video marketing. It just takes a bit of education. Once you’ve become knowledgeable, you’re all set. Now the only thing left to do is to start working on it!
If you don’t like making videos, other people can help you make them. Run a video contest where people get prizes for submitting the best ones. Also, let the contestants know that you will make use of the best video as a part of your ad campaign.