As you begin using proven SEO strategies, you will learn how to tweak your website to make big changes in your page rank and profits. But, if you lack the needed know-how of SEO, this piece is sure to provide useful insight to help get your site to the top of the rankings.
When setting up pages using SEO, it is usually better to have multiple short articles on similar topics than to have one extremely long article. Using these will increase your overall ranking. Not to mention that websites visitors would rather read a short article over a long article, too.
Make sure you use header tags. Do not make these too large or wide. Headers are important because search engines love to use them to rank websites. To draw attention to unique features of your service or products, utilize H1 plus H2 tags as a way to highlight their importance.
Search Engine
Flash shouldn’t be used. Flash does not load quickly and search engine spiders cannot read it, so the text in this type of file cannot be indexed. To optimize a site for the search engines, content must be visible and search engine friendly.
Hosting your blog on your own site can actually improve your search engine ranking. When you rank higher on search engine results, more people will visit your website.
Search Engines
Many website owners forget to proofread their content. Ensure that your website is clearly legible to both your readers and the search engines. If your keywords are spelled incorrectly or your site is full of glaring grammar errors, search engines will be less likely to include you.
It is worth your time to see if you could add podcasts to your marketing mix. You can include both audio and video content in a podcast, just be sure it is content your users care about. Due to the ease of access to the podcasting world, this form of marketing is gaining a lot of traction with businesses who want to a new way to talk to their consumers. This way, descriptions of the podcasts you have will appear in search results.
It’s a good idea to make sure that the first block of text on any website can be used as description tag for HTML. This is because there are certain search engines that will make use of the text itself as the site description blurb shown in the search engine that Internet searchers see. Since you cannot control this, it is important to take it into account.
Earn more search hits by using longer or plural versions of keywords. Stemming keywords is a common practice with search engines. If you simply select “accountant” as a keyword, results in situations where people search for words like “accountants” and “accounting” might not contain your website. When you make the most of keyword stemming, you will choose the longest choice of the keyword offered. In this way, you will get the most return.
Make sure you implement the use of social networking sites as a means to improve your SEO. Sites like Facebook and Twitter give you a direct line to your customers and YouTube videos allow you to reach customers who want visuals.
Making the first page of a Google or Yahoo search in your niche is the ultimate goal for any website owner. It can be difficult to achieve this, especially with the markets out there that are competitive. However, you can use these tips to help your site to get up to where it needs to be.