Most people hear the words “marketing via email” and instantly think of spam, closing their minds to the idea. It is your job to create an entertaining, informative and effective email campaign that people will look forward to being part of and patronize the business of. Keep reading this article for great methods you can use today.
Ask permission before adding people to an email list. If you send emails without permission, your emails may be considered spam. This can damage your reputation as well as make ISPs block your emails by putting you on a black list.
Don’t put critical information in images when sending emails. Not everyone uses the same email client. These pictures may not even show up in many cases. As a result, your messages may be unattractive or indecipherable if too many images are involved. Use clear text for your important information and use descriptive alt tags on all of your images in your emails.
Be certain that your messages are not simply sales presentations. Your messages should include useful information about your business and the industry you represent, in a professional manner. When the sole content of your mailings is sales, your customers will quickly tire of them, resulting in unsubscription. Although your main purpose may be to increase your sales, you have to keep your customers interested.
Remember that more and more people are now using a smartphone or another type of mobile device to view emails. These devices have lower resolutions compared to computer monitors, giving you less space to use. Be wary of the constraints on mobile devices. Make sure your emails are compatible with them.
You should avoid sending too many emails; one a week is enough. Your customers are busy and don’t want to be bombarded by too many messages. If you send too many messages, your customers may begin deleting them unread.
Always obtain permission before you contact your customers via email. All unrequested emails are spam, whether or not that was the intention of the sender. You may also be in violation of your ISP’s policies if you send out mass emails to customers who have not chosen to receive them.
Remember to keep your audience in mind as you take what you’ve learned here and turn it into an effective campaign. What are they interested in seeing? What would they want to read? How can you utilize those insights to increase your sales? Apply what you just read to boost your sales.