After writing an article, you need to get people to read it. Unfortunately, it’s not so simple. There are countless ways to find new readers for your articles and build a loyal following. There are some great suggestions in the article below.
Your email communications should include a great deal of content. If you don’t, the receivers may see it as spam and they’ll never enjoy the articles you want them to read. If you don’t put appropriate content in your emails, people will unsubscribe from your mailing list and you will lose potential and actual customers.
Products backed by positive feedback from others who have purchased your products, can prove extremely helpful in leading a potential customer to buy your product. Include a section which features real life testimonials from people who have used your product and were satisfied with the results.
Open your articles with a catchy introduction, but keep the article itself short. Most online users have short attention spans. Get to the point quickly or you will lose them. Hook them with the first few lines; you can always explain further as your article goes on.
Improve your writing skills. Most article directories will reject article submissions which are full of grammatical and spelling errors. Who would want to read an article like that? If you cannot write well, hire a freelancer.
Identify your audience before you begin writing articles. By identifying your target group, you can refashion your articles for your target audience.
Longtail Keywords
Longtail keywords are something that you should target in the initial stages of article marketing. When you do this, you will begin to see the impact of having top ranked search results. Most longtail keywords are searched around 50 or 60 times per month, so try marketing your specific service or product using highly targeted keywords for some more orders.
Use questions to your advantage when writing articles. As soon as you are sure about your direction, start creating questions. Select those that are relevant to your readers and use them for paragraph topics or section headings. The question approach keeps your writing focused and on target.
Correct Spelling
One of the first rules of effective article marketing is correct spelling and grammar. Look over everything that you write before it is published. With the correct spelling and grammar your article will be much more effective and easy to read.
If you want to build your newsletter subscriber list, try offering a free sample of a basic report to sweeten the deal. You can choose to write the report or hire a writer, but keep in mind that the purpose of the report is to persuade your customers to add their information to your email list. This report should be on a relevant topic.
The title of your article is as important, if not more so, than the content contained inside. If the title isn’t good, no one will want to read the piece. Construct something that is interesting and that has to do with what you are writing about. Let the reader know what they are getting into when they click to read your article.
When submitting your writing to various sites and directories, you need to remember to focus on the quality of your writing over how many articles you write. Try submitting different versions of keyword-rich content, instead of submitting duplicate articles. You should ideally build a presence on websites or directories that are legitimate and respected.
Writing an article is not enough to grow your business; you must also develop a following of readers. Once you know how to find readers, it becomes easier. Utilize the excellent ideas presented here, and your readership will expand significantly.