Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. If you do not use SMS correctly, you will run into a lot of problems because of its ties with the systems that are set up for mobile devices notification. It can feel very intrusive. Make sure to avoid this by letting your customers choose if they want to receive any SMS marketing adds from you, and let them know exactly how many texts they will get. Honesty can make your brand more trustworthy.
When creating content for your mobile marketing campaign use short easy to understand messages. Get your message across to them as soon as you can; they need to know what you are trying to say.
Social Media
The many uses of social media on mobile devices make it one of the foremost ways to expand your marketing campaign. One way to use social media is to ask your customers to send tweets about your company or a deal located on your website. Doing so will generate buzz about your website or company.
In order to inspire your customers to sign up for your mobile mailing list, keep the sign up forms simple. It takes mobile users much longer to fill out forms than with a keyboard, so make sure not to require too much information input. It should always be a snap for someone to add themselves to your business’ mailing list.
Promote your mobile call to action to maximize the success of your campaign. While running a mobile marketing promotion, don’t forget to advertise your campaign, on your website, your social media networking sites and in your physical store. This will provide you with the exposure you are seeking, and give your brand the attention it deserves.
Cell Phone Numbers
Start by building a proper database. Don’t add cell phone numbers randomly into your database. That can be trouble. Having cell phone numbers requires that you have the person’s permission first. Permission can be obtained through a form over the Internet or by text.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. New customers and new business will be the likely result of your efforts.