Mobile marketing has shown to be a great way to tap into an audience that is looking for all sorts of people to market your product. Just about everyone owns some sort of mobile device today.
Start by building a proper database. Cell phone numbers are not the only thing you will want to add to your list. You must get their go ahead before you begin. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
You need a great database first. Do not just add loads of numbers when you are constructing a mobile marketing database.It is important to ask them for permission from your potential customers & users before you start. You can do this through the web or by having the individual text you using a code.
Your printed advertisements should carry QR codes to assist your technologically savvy customers. This will make it simple for smartphone users to gain quick access to your site and any special offers you may have. Put these codes everywhere, including fliers, catalogs, brochures and anything else.
Keep mobile marketing content messages brief and to the point. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Watch your competition to see what techniques they use for their mobile marketing to get ahead in social marketing. You have to stand apart from the competition.
Your campaign is about getting people to your home base and staying in touch with folks that already use it. Your business model shouldn’t be based on a mobile platform alone.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Don’t just focus on your sale numbers, but the lifespan of your campaign. The use of this formula will help you create a successful campaign with long-term effectiveness.
Wait until the results are in on your first mobile marketing campaign before beginning a second one.
Try out as many mobile devices as possible and ask your customers for feedback about their usage experiences.
Implement dedicated short code into your mobile marketing program. You will pay more, but your brand will be protected. A certain amount of legal coverage comes with it as well.
Remember that the audience you are targeting are people and they are busy, living their lives.
Although many mobile users actively send text messages and use their phones to check their email, most people haven’t got a clue what they mean. If people can’t figure out what you’re trying to tell them, they will not look at it and you will lose a potential customer.
Make it easier for one recipient of your mobile marketing ad to send it and they probably will! You want to make sure that the recipient of your ad can easily forward it to others, while also including an incentive to the person who first viewed it.
You may find people telling you to go away or telling you they want more, but keep in mind that any information from a consumer should be treated as valuable input.
Make sure that your marketing ads are easily forwarded from one friend to another.
People looking at your website on their mobiles will not have the same ease of access as computer users. Make sure that the mobile marketing campaign utilizes easy to navigate, simple websites. Although these may seem boring on a computer, they are perfect for your mobile customers, and they keep the access there for both types of users.
Marketing Campaign
If you are going to incorporate SMS into your mobile marketing campaign, make sure you have an opt-in mechanism and, and that you are set up with an opt-in mechanism. If using SMS, SMS can have a negative impact on the overall marketing campaign because it will have the imposition of notification systems. It can annoy people and feel very intrusive. This is a great way to building trust in your brand.
Use A/B testing on the mobile version of landing page. Make sure you run as many tests in a variety of ways that you can. You want to make sure all the content you put up works. By creating two different landing pages, called A and B, you can monitor which version has the most conversions. You can use this information to select the best landing page.
Mobile marketing will expand to keep pace with the insatiable demand for all manner of mobile devices. Within the next few years, most people will own a smartphone. The best way to take advantage of this trend is with a solid mobile marketing strategy. With these tips, you will move ahead of your competitors; and topping that, you will be empowered with superior customer communication. I wish you the best of luck!