As more people rely on their computers for information, emailing your customers is one of the best ways to communicate with them. Take a look at the advice and suggestions found below in order to get started on your own effective email marketing campaign.
Do your best to create emails that are personal. As is the case with any type of marketing effort, a customer is more likely to engage in a business transaction with you once you establish a personal relationship. For instance, if you are aware of the reason that the person decided to join your email list, mention that reason when you write the email.
Do not send any more than a single email message a week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you send too many messages, your customers may just tune out your messages and only read the messages they deem important (and marketing messages are never deemed important).
Don’t send important information out around a major holiday. People are often out of their office or on vacation during these times, and so they won’t read your emails. Keep in mind that there could be exceptions to this. This may include emails regarding things like Black Friday and other sales or specials that go on.
With any marketing via email materials, limit the use of graphics. Graphics can be easily blocked by email providers and your message can be distorted because of this. In addition, email programs are more likely to send your emails to the junk mail folder if you overuse graphics.
If you want your marketing emails to be effective, give your customers lots of options. They should be able to choose how many emails they wish to receive and how often, as well as how much personal information they will be giving you about themselves. Being able to control their experience will make them more comfortable with your brand and your emails.
The importance of branding your business extends all the way down to your e-mail marketing efforts. Design a great template that will enable you to show off your company’s logo, along with any special colors or fonts that you display prominently on your business’s website. This can help your readers instantly recognize you.
Place your unsubscribe link in a conspicuous place in your email, like the footer. Make it easy to find so that people feel comfortable about receiving your emails. Your customers must be made to feel that they are choosing to subscribe, and not that your emails are being forced upon them.
Check out spam emails you receive yourself to see what you should not do in your e-mail marketing campaign. Sign up for a free email account, post your new address around the web, and watch the spam roll in. Take a look at those emails and learn what you don’t want yours to look like. If you see any similarities, adjust your marketing via email campaign. Taking steps to set you apart from spammers will give your brand a boost in credibility.
Given the abundance of knowledge presented in this article, check in with yourself to make sure you remember all that you have read. Feel free to review this article at your convenience, or bookmark it for later reference. By making use of its advice, you will likely be able to improve the quality of any email marketing efforts you undertake.