If you think that email can no longer be used as an effective marketing tool, think again! Marketing through email was among the earliest marketing strategies available over the Internet, and it is far from obsolete. A variety of different strategies have been created to help marketing with email keep up with the changing landscape of the Internet. Use the ideas below to see how you can use email for yourself.
The first commandment of email marketing is to never send unsolicited messages. Messages sent to recipients who did not request them are at risk of being marked as spam. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Construct your email so that it sounds personal. Just like other kinds of marketing, a customer will more likely do business with you if you are personal with them. For example, if you are aware of the reasons that they had for signing up for your emails, include that information in the message.
If you plan on starting a marketing campaign via email, it is vital that you get permission from every single person you plan on contacting. If you don’t, complaints that you are spamming people will increase, and that may cause you to lose customers.
One great way to get people to read your direct email promoting messages and newsletters is to include special offers available only to the recipients. When you send these kinds of newsletters, not only will your readers enjoy participating, they might refer their friends. A good referral program can increase your number of customers.
Be consistent with your email layouts. Ensure that you’re always utilizing the same colors and logo of the company within your email. The font used in your emails must be easy to read. After sending a few messages, individuals will recognize your email in their box and they will pay attention. Familiarity is a crucial factor to the success of your e-mail marketing campaign, and your overall business.
Always obtain permission before you contact your customers via email. Unwanted emails are usually viewed as spam, and are ignored or deleted without being read. You might be violating the policy of your ISP if customers begin receiving unwanted messages from you.
Keep in mind that email marketing’s ultimate goal is selling your products or services. That means that every single email should bring readers closer to buying. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
Make sure you have a clear, unsubscribe button. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. It is important that your customers feel in control and that they aren’t being forced into anything.
The venerable marketing email still has plenty of life left in it, as you can see. If you use the advice in this article and keep learning new techniques for improving and innovating your email promoting plan, marketing with email will work for you for years.